No More Nike - Adidas to Sign Brazil Kit Deal?
The CBF (Brazilian Football Confederation) is said to have rejected Nike's first renewal offer, while they have also received a multi-billion dollar offer to become Brazil's kit supplier after 2026, according to UOL and Flashscore.
Adidas to Sign Brazil Kit Deal?
Adidas' offer to Brazil is a new 10-year kit deal worth approximately $100 million per year, for a total value of more than $1 billion.
The value of the proposed Adidas kit deal with Brazil ($100m ~ €90m/year) is close to the value of the previous Nike DFB (Germany) deal (€100m/year).
The CBF wants to receive around $100 million a year in a new kit deal after 2026, but Nike's initial offer is said to be much lower. Brazil's current Nike deal is worth $35 million a year.
Flashscore also said that PUMA has not ruled out entering the dispute, but will wait until January 2025 to understand the scenario and possibly make a proposal.
UOL, on the other hand, said that the CBF is waiting for a counter-proposal from Nike in October to determine the situation as soon as possible.
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