PSG to Extend Nike Kit Deal Until 2039, Marking 50 Years
- Partnership Extension: PSG is finalizing a deal to extend their Nike partnership until 2039, marking 50 years of collaboration.
- Financial Terms: The extension is expected to be worth over €1 billion, with PSG receiving around €80 million annually.
- Nike's Commitment: The deal indicates Nike's continued commitment to maintaining a presence in elite European football.
Paris Saint-Germain is reportedly finalizing an extension to their long-standing partnership with Nike, which will see the collaboration continue until 2039. This landmark extension will commemorate the 50th anniversary of the relationship between the French champions and the American sportswear giant.
PSG Set to Extend Nike Partnership in Historic €1 Billion Deal
According to reports shared by sponsorship expert Łukasz Bączek, PSG currently receives €80 million annually from Nike under their existing agreement, which was signed in 2019. The new extension is expected to maintain similar financial terms, resulting in a total contract value exceeding €1 billion over its duration.
After Nike did not extend some of their biggest deals in recent years, this deal, plus the recently extended Atlético and Barcelona deals, showcase that Nike does not want further to reduce its presence in European football's elite tier.
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