Update - Tuesday, June 23, 2026: Following our publication, Rexona contacted us to provide additional context on the activation.

According to Ben Curtis, Global Brand Vice President for Rexona at Unilever, the sponsorship is intended to highlight fourth officials, who "may not always be the focus of attention but are at the centre of some of football's most intense and anticipated moments," as part of Rexona's "It Won't Let You Down" campaign during the FIFA World Cup 2026. "They need to remain cool and calm under pressure - That's exactly why this partnership is such a natural fit for Rexona."

The 2026 World Cup referee shirts feature one of the most amusing and strategic sponsorship placements seen in football. Deodorant brand Rexona has their logo positioned directly under the armpits of the match officials' jerseys, creating a highly contextual advertising opportunity.

The Rexona logo remains largely hidden during regular play but becomes clearly visible whenever a referee raises their arms to signal a free kick, award a penalty, or issue a card. This placement perfectly matches the deodorant product being advertised, resulting in a memorable piece of marketing on the sport's biggest stage.

While this specific placement has caught the attention of fans during the 2026 tournament, it is not entirely unprecedented. A similar concept was previously executed in Brazil, where Avanço deodorant sponsored the armpits of Corinthians. However, Rexona's execution at a World Cup brings the clever concept to a massive global audience.

Saudi Pro League club Al Qadsiah has officially unveiled its new 2026-27 home and away kits, marking the beginning of their new partnership with adidas after switching from previous supplier Nike.

Revealed on June 23, 2026, the inaugural adidas strips feature simple, standard designs without bespoke detailing. The home kit is presented in the club's traditional red and yellow colors, while the away shirt offers a stylish white and red look.

Images of the FC Barcelona 2026-27 training top have been leaked online by Barca kit collector @memorabilia1899.

The new Hamburger SV 2026-27 anthem jacket has been launched.

Produced by Adidas, the jacket features a clean design based on the Adidas 2026 jacket template. It is predominantly white with contrasting black Three Stripes running down the sleeves and a black Adidas performance logo on the right chest.

In Tunisia's 2026 World Cup group stage match against Japan at Estadio Monterrey, midfielder Mortadha Ben Ouanes caught the attention of boot spotters by wearing the classic Adidas Messi Mirosar10 boots.

Originally launched in late 2014, the Adidas Messi Mirosar10 boots were designed exclusively for the Argentine to celebrate his childhood in Rosario. The orange and green colorway pays tribute to Messi's first youth club, reflecting the local derby colors of his hometown. Ben Ouanes' decision to wear the 12-year-old signature boots provided a unique throwback moment on the game's biggest stage.

Nike has presented Kylian Mbappé with a personalized pair of Mercurial Superfly 11 boots to celebrate his record as France's all-time top goalscorer. The special edition boots were created to commemorate his milestone of 58 goals for the national team, a record he reached ahead of his 100th cap.

The bespoke boots feature several unique design elements to honor his achievement. The number 58 is prominently displayed on the lateral heel, accompanied by a small French tricolor flag positioned near the heel collar. Additionally, the sole plate is completely customized in the colors of the French flag, adding a distinct national touch to the standard Mercurial Superfly 11 silhouette.

Mbappé debuted the new boots during the match vs Iraq. As a custom creation specifically designed to mark his record-breaking achievement, the personalized boots remain exclusive to the player and will not be available for public retail release.

Lionel Messi has officially become the all-time leading goalscorer in FIFA World Cup history, netting his 17th goal in Argentina's match against Austria on June 22, 2026. To celebrate this historic milestone, Adidas immediately published a dedicated graphic on their social media channels, crowning their signature athlete with the caption RECORD BREAKER. HISTORY MAKER. The goal moves Messi past Miroslav Klose's long-standing record of 16 World Cup goals.

The achievement comes just days after Messi scored a hat-trick earlier in the tournament to tie the record. During this historic 2026 World Cup run, Messi has been wearing the Adidas F50 'El Último Tango' signature boots.

In the recent 2026 World Cup match, Curaçao national team player Jearl Margaritha wore the F50 "Ice Cold Precision" boots, but in a custom version with a slightly darker colorway to perfectly match the blue shade of Curaçao's 2026 home kit. Big thanks to @abcdefutbol.

The custom F50 was designed by @studio_nusa and draws inspiration from the waves surrounding the Caribbean island. The boots also feature the phrase "The Blue Wave" on the outer side.

https://www.footyheadlines.com/0747976324/messi-s-boots-match-his-kit-perfectly.html

Saudi Pro League club Al Qadsiah has officially unveiled its new 2026-27 home and away kits, marking the beginning of their new partnership with adidas after switching from previous supplier Nike.

Revealed on June 23, 2026, the inaugural adidas strips feature simple, standard designs without bespoke detailing. The home kit is presented in the club's traditional red and yellow colors, while the away shirt offers a stylish white and red look.

Dutch Tweede Divisie club RKAV Volendam has officially released its new Jako away kit for the 2026-27 season.

Serving "as a tribute to the home front", the fully sublimated shirt features a white base with a graphic design on the lower part. It is complemented by an orange V-neck collar, sleeve cuffs, and hem. All sponsor logos, including the large Kraaus graphic across the chest, as well as the RKAV Volendam crest, are applied in a matching shade of orange to complete the cohesive look.

Liverpool's 2026-2027 away kit will only be released in mid-to-late July 2026. However, it has already been spotted for sale by @CapeTown_Bru.

Liverpool 26-27 Away Kit Leaked - 4 New Pictures

Austrian club FC Blau-Weiß Linz has officially unveiled its new 2026-27 home and away kits, marking the beginning of a new five-year partnership with Italian sportswear brand Erreà.

The new kits are the first to be produced under this long-term agreement, which was initially announced in November 2025 and covers all levels of the club.