Real Madrid has officially announced a new global partnership with AI cloud and data center company IREN. Under the agreement, the Nasdaq-listed firm becomes the club's Official AI Cloud Partner. The alliance marks IREN's first sponsorship foray into European soccer, with both parties set to collaborate on community initiatives, technological innovation, and digital transformation.

The partnership aligns with IREN's expanding operations across the continent, following its acquisition of Spanish data center developer Nostrum Group earlier this year to secure local power and infrastructure. Within Real Madrid's commercial hierarchy, IREN enters as a global club partner rather than a primary kit sponsor, joining the tier directly beneath primary partners Adidas, Emirates, and sleeve sponsor HP.

IREN has rapidly increased its footprint in the sports world throughout 2026. Prior to linking up with the Spanish giants, the firm secured a landmark jersey patch agreement with the NBA's Golden State Warriors starting in the 26-27 season, reported to be the most lucrative jersey patch deal in North American sports. While financial terms for the Real Madrid agreement were not disclosed, it highlights Madrid's ongoing strategy to align with major technological and digital infrastructure brands.

Independent football-inspired label Zizou Clothing has tapped into one of the most iconic moments in modern Premier League history, releasing a special waterproof rain jacket celebrating Mario Balotelli. Fronted by Super Mario himself in the promotional imagery, the release immortalizes his unforgettable celebration from the October 2011 Manchester derby, where Manchester City dismantled Manchester United 6-1 at Old Trafford.

The technical jacket arrives in an abstract blue and navy pattern with graphic elements across both sides. The front features the famous visual of Balotelli lifting his jersey to reveal the "Why Always Me?" base layer, while the back displays a stylized print of his sky blue number 45 Manchester City shirt. Balotelli personally modeled the piece for the official launch, giving the streetwear tribute his personal stamp of approval.

Offered as part of a limited bundle alongside a matching t-shirt for €199.90 on Zizou's online store, the jacket quickly sold out. The drop reinforces Balotelli's lasting cult status in football and fashion culture, transforming a legendary piece of 2010s folklore into a functional lifestyle garment.

Admiral has expanded its retro archive collection with the official release of two Birmingham City remake shirts - the Birmingham City 94-95 home kit and the 93-94 away kit.

The Admiral Birmingham City 1994-95 home remake shirt is a direct re-edition of the original kit. It comes in a bright blue, with a striking white polo collar. It features a shiny material typical of 1990s kits, a jacquard pattern, and a rather odd 1875 badge at the collar front.

The Birmingham City 93-94 away shirt remake also faithfully recreates the original design worn over three decades ago. It features a bright yellow base accented with bold royal blue vertical stripes and a subtle jacquard pattern woven into the fabric. The look is completed by a blue polo collar with "Blues" embroidery, the classic block Admiral logo, Birmingham City's crest from the era, and the nostalgic Triton Showers front sponsor.

The remakes are available, priced at £46.

Italian Serie B club Carrarese Calcio 1908 and technical sponsor Givova have officially launched the team's new third special kit for the 26-27 season. The Tuscan side is set to give the kit its competitive debut in their away clash against Hellas Verona at the Stadio Marcantonio Bentegodi.

The Givova Carrarese Calcio 26-27 third shirt takes heavy inspiration from the club's 1980s away jerseys, recalling the memorable 1981-82 Serie C2 promotion campaign along with the 1985-87 seasons. Dressed in a rich shade of red, the kit pairs a vintage aesthetic with modern elements, highlighted by a sharp white pointed polo-style collar, white sleeve cuffs, and the celebrated return of the club's classic circular wheel crest.

Completing the design, the phrase "Il passato non si dimentica" (The past is not forgotten) is printed on the upper back beneath the collar, reinforcing the bond between the club, its supporters, and the local community.

Carrarese Calcio 26-27 Home Kit Released

Aug 19, 2026

Saudi Pro League side Al Qadsiah has officially unveiled its new 26-27 third kit by Adidas. Following the launch of the club's red home and white away shirts earlier this summer, this release rounds out the Knights of the Khobar's match kit lineup for their first season under their partnership with the German brand.

The Adidas Al Qadsiah 26-27 third shirt introduces a stylish look dominated by a dark navy base with thin red vertical pinstripes across the front. The sleeves are rendered in solid red, while vibrant yellow accents highlight the V-neck collar and the three stripes running along the shoulders. All club markings, the adidas logo, and various commercial prints appear in uniform gold and yellow tones.

The new third kit is now available to purchase worldwide via Al Qadsiah's official online store as well as select retail stores across Saudi Arabia.

Salma Paralluelo gave the world a first on-pitch look at the upcoming Nike United 004 pack during OL Lyonnes' 4-0 league victory against Paris Saint-Germain. The Spanish forward, who delivered a goal and an assist on the night, took to the pitch in an unreleased colorway from Nike's signature women-focused series. Big thanks to bootsclub.

The boots feature a clean, icy light blue upper contrasted with bold detailing. A metallic silver Swoosh outlined in vibrant orange commands attention across the forefoot and instep, paired with matching fiery orange accents on the laces, heel branding, and stud tips. The design matches recent leaks of the upcoming United 004 edition, providing a fresh and energetic aesthetic on pitch.

Expected to launch during late 2026 for the 26-27 season, the United 004 pack is the latest chapter in Nike's athlete-led initiative shaped with insight from players such as Paralluelo, Lauren James, and Naomi Girma. Alongside the Mercurial silo, the upcoming collection will also feature the Phantom 6 and Tiempo Maestro.

Nike Mercurial 26-27 'United' Pack 4 Boots Leaked

10h

Independent football-inspired label Zizou Clothing has tapped into one of the most iconic moments in modern Premier League history, releasing a special waterproof rain jacket celebrating Mario Balotelli. Fronted by Super Mario himself in the promotional imagery, the release immortalizes his unforgettable celebration from the October 2011 Manchester derby, where Manchester City dismantled Manchester United 6-1 at Old Trafford.

The technical jacket arrives in an abstract blue and navy pattern with graphic elements across both sides. The front features the famous visual of Balotelli lifting his jersey to reveal the "Why Always Me?" base layer, while the back displays a stylized print of his sky blue number 45 Manchester City shirt. Balotelli personally modeled the piece for the official launch, giving the streetwear tribute his personal stamp of approval.

Offered as part of a limited bundle alongside a matching t-shirt for €199.90 on Zizou's online store, the jacket quickly sold out. The drop reinforces Balotelli's lasting cult status in football and fashion culture, transforming a legendary piece of 2010s folklore into a functional lifestyle garment.

Admiral has expanded its retro archive collection with the official release of two Birmingham City remake shirts - the Birmingham City 94-95 home kit and the 93-94 away kit.

The Admiral Birmingham City 1994-95 home remake shirt is a direct re-edition of the original kit. It comes in a bright blue, with a striking white polo collar. It features a shiny material typical of 1990s kits, a jacquard pattern, and a rather odd 1875 badge at the collar front.

The Birmingham City 93-94 away shirt remake also faithfully recreates the original design worn over three decades ago. It features a bright yellow base accented with bold royal blue vertical stripes and a subtle jacquard pattern woven into the fabric. The look is completed by a blue polo collar with "Blues" embroidery, the classic block Admiral logo, Birmingham City's crest from the era, and the nostalgic Triton Showers front sponsor.

The remakes are available, priced at £46.

Italian Serie B club Carrarese Calcio 1908 and technical sponsor Givova have officially launched the team's new third special kit for the 26-27 season. The Tuscan side is set to give the kit its competitive debut in their away clash against Hellas Verona at the Stadio Marcantonio Bentegodi.

The Givova Carrarese Calcio 26-27 third shirt takes heavy inspiration from the club's 1980s away jerseys, recalling the memorable 1981-82 Serie C2 promotion campaign along with the 1985-87 seasons. Dressed in a rich shade of red, the kit pairs a vintage aesthetic with modern elements, highlighted by a sharp white pointed polo-style collar, white sleeve cuffs, and the celebrated return of the club's classic circular wheel crest.

Completing the design, the phrase "Il passato non si dimentica" (The past is not forgotten) is printed on the upper back beneath the collar, reinforcing the bond between the club, its supporters, and the local community.

Carrarese Calcio 26-27 Home Kit Released

Aug 19, 2026

Saudi Pro League side Al Qadsiah has officially unveiled its new 26-27 third kit by Adidas. Following the launch of the club's red home and white away shirts earlier this summer, this release rounds out the Knights of the Khobar's match kit lineup for their first season under their partnership with the German brand.

The Adidas Al Qadsiah 26-27 third shirt introduces a stylish look dominated by a dark navy base with thin red vertical pinstripes across the front. The sleeves are rendered in solid red, while vibrant yellow accents highlight the V-neck collar and the three stripes running along the shoulders. All club markings, the adidas logo, and various commercial prints appear in uniform gold and yellow tones.

The new third kit is now available to purchase worldwide via Al Qadsiah's official online store as well as select retail stores across Saudi Arabia.

Guadeloupe and official kit supplier Tempo Sport have unveiled the nation's new 26-27 third kit, completing their uniform lineup following the earlier launch of the home and away jerseys. The shirt arrives in a black-and-gold palette centered around an intricate plaid pattern across the torso, paying homage to the Caribbean archipelago's rich madras textile heritage alongside contrasting white manufacturer and federation crests.

Following the announcement of the latest artist to collaborate with Barcelona and Spotify for this season's first El Clásico - Tyler, The Creator, we can now provide a full look over all artists to have featured in this unique campaign so far.

Huge thanks to our partner @whatthekit_x for compiling and creating this graphic.

LaLiga side Athletic Club and Spanish airline Vueling have officially extended their sponsorship agreement until 2030. Having first teamed up with the Basque club in 2018, the low-cost carrier has elevated its status to a premium partner, securing prominent advertising space directly on the men's first-team match shirts for the next four seasons.

As part of the contract extension, the Vueling logo moves up from the front of the match shorts to the left sleeve of the playing jersey, while the right sleeve remains reserved for the competition badge. The newly badged shirt made its official on-pitch debut during Athletic's league match against Valencia at Mestalla. The partnership is highlighted by the campaign "Arrimar el hombro" (to lend a shoulder) and will also see an updated exterior design for the club's dedicated Vueling team aircraft.

Despite the long-standing commercial relationship, the application of the new sleeve sponsor has quickly drawn criticism from supporters. Placed inside a prominent circular badge on the upper left arm, many fans have voiced frustration over the oversized patch, arguing that its sheer scale looks overly intrusive and even rivals the club crest in visual weight.