Official: Champions League 2024-2027 Brand Identity Released - Kick of Light
Update: UEFA has officially unveiled the new UEFA Champions League brand identity, called Kick of Light. It also brings us a revamped intro intro.
UEFA reveals a new visual for the Champions League for every cycle, which covers three years. The last update was made in 2021 and used until 2024. The new will be used from 2024 until 2027.
UEFA reveals an updated visual every three years
UEFA Updates Visuals for the 2024-2027 Champions League Cycle
The new UEFA Champions League 24-27 branding is similar to the old one, with one crucial change. The previous color scheme (navy blue with purple and pink accents) has been replaced with a new palette featuring the iconic blue with multicolor 'rainbow' detailing.
The new multicolor brand is based on the characteristics of a prism
The new multicolor brand is based on the characteristics of a prism and includes a reworking of the familiar starball and associated imagery. The Starball and stadium dome are now made of glass and the colors move around the edges of the stars representing the participating clubs. There will also be a slightly refined re-recording of the UEFA Champions League anthem.
UEFA Champions League Logo Stays Same for 2024-2027 Cycle
Most importantly, the iconic Champions League logo remains unchanged, preserving its recognizable and prestigious design.
2024-2027 Champions League Intro
UEFA has also updated the Champions League intro, which still has the iconic Champions League stadium at the center stage. The stars construction features the new multicolor detailing.
2024-2027 UEFA Champions League Sleeve Badge
There is a slight update to the UEFA Champions League sleeve badge. UEFA added a border to it, which will help contrast it and make it more visible.
2024-2027 Champions League Draw Design
Do you like the updated UEFA Champions League branding? Let us know in the comments below.
