Hakimi to Join Under Armour
- Hakimi's Brand Switch: Achraf Hakimi is likely switching from Adidas to Under Armour for football boots, marking a significant change in his career.
- Under Armour's Football Strategy: Under Armour aims to increase its presence in elite football by signing Hakimi, a star player.
- Social Media Impact: Hakimi's Instagram post wearing Under Armour boots received significant engagement, highlighting his value as a brand ambassador.
In a significant shift for the football boot market, Paris Saint-Germain star Achraf Hakimi appears to be on the verge of signing with Under Armour, ending his long-term partnership with Adidas.
Hakimi this year already tested Nike football posts, but now it seems he has settled for Under Armour.
Major Brand Switch for Hakimi
The Moroccan international Hakimi was spotted wearing Under Armour's Shadow Elite 3 boots, priced at €230, in yesterday's match against Marseille. This signals what could be one of the American brand's biggest football endorsement coups.
Hakimi, who has worn Adidas boots throughout his impressive career spanning Real Madrid, Borussia Dortmund, Inter Milan, and now PSG, seems to be making a surprising move to a brand looking to increase its presence in elite football.
Under Armour Shadow Elite 3 Soccer Cleats
The Instagram post of Hakimi wearing his new boots has garnered nearly 290,000 likes in just 12 hours, showing Hakimi's significant social media presence – a valuable asset for any boot sponsor.
This partnership would represent a major statement signing for Under Armour, which has struggled to maintain a consistent presence in football's elite boot market. For Hakimi, the switch from Adidas to Under Armour suggests a potentially lucrative deal that could position him as one of the faces of the brand's football division.
Neither Hakimi nor Under Armour has officially confirmed the partnership, but his appearance in the brand's boots suggests an announcement may be imminent as the 2024-25 season progresses.
