No More Uber Eats - Ligue 1 To Be Officially Called McDonald's Ligue 1 From 24-25 Season
- New Naming Rights: Ligue 1 will be officially named McDonald's Ligue 1 starting from the 2024-2025 season.
- End of Uber Eats Partnership: Uber Eats' contract as Ligue 1's naming partner will expire at the end of the 2023-2024 season.
- McDonald's Deal Value: The McDonald's naming rights deal is worth €90 million for three seasons, or €30 million per season.
Update: This Thursday, the Ligue Football Professional (LFP) officially signed a new naming deal with McDonald's for the 2024-2027 cycle.
Ligue 1's partner since the 2020-21 season, Uber Eats' contract expires at the end of this 23-24 season. It is likely that McDonald's will replace Uber Eats to buy the naming rights for the tournament, worth €20 million/season, Ligue 1 will become Ligue 1 McDonald's from the 24-25 season.
Ligue 1 To Be Called McDonald's Ligue 1
Yesterday, in the RMC show “L’After Foot”, Daniel Riolo talked about the McDonald’s track to becoming the next Title partner of Ligue 1.
"Labrune a vu la vierge, un dossier a été déposé sur son bureau, venu de tout en haut"
— After Foot RMC (@AfterRMC) March 4, 2024
🚨 @DanielRiolo donne des infos sur le futur naming de la Ligue 1 pic.twitter.com/sIEyCQf1RQ
McDonald's new contract with Ligue 1 is worth 90 million euros for 3 seasons 30 million euros per season).
McDonald's has been a partner of many professional football clubs such as Paris Saint-Germain, Olympique Lyonnais and Racing Club de Lens.
Do you like the new name Ligue 1 McDonald's? Comment below.
