Luton Town Announces Reflo Kit Deal - Backed by Harry Kane
- New Kit Supplier: Luton Town will partner with Reflo as their new official teamwear partner for the 2025-26 season, ending their relationship with Umbro.
- Sustainability Focus: Reflo, a sustainable sportswear brand using recycled materials, will collaborate with the Luton Town Supporters' Trust to design environmentally friendly kits.
- Notable Backing: England captain Harry Kane is both an investor in and has a collaboration with Reflo.
Luton Town FC has announced new sportswear brand Reflo as their new official teamwear partner ahead of the 2025-26 season. This announcement marks the end of Luton's five-year relationship with Umbro as the club prepares for its final season at Kenilworth Road before moving to Power Court.
Reflo is a total newcomer in football
Luton Town Announce Reflo as New Kit Supplier in Sustainability-Focused Partnership
Reflo was founded in 2021. It is an emerging force in sustainable sportswear, will collaborate with the Luton Town Supporters' Trust in designing what the club describes as "the most sustainable set of kits in our history." The brand specializes in producing performance apparel from recycled materials using their proprietary "Reloop" technology, which also makes the garments recyclable at the end of their life cycle.
Luton CEO Gary Sweet emphasized the importance of performance and sustainability in the new partnership, stating: "With Reflo, we're bringing supporters kits that embody performance, innovation and sustainability."
Reflo co-founder Rory MacFadyen added: "We're on a journey to becoming the most responsible sportswear brand in the world, and that's why we've partnered with Luton Town, a team that shares our commitment to sustainability, innovation, and performance."
In an interesting move that highlights fan engagement, the Luton Town Supporters' Trust has been directly involved in the kit design process. Trust board member Helen Gatward expressed excitement about this collaboration: "It's been amazing to be part of the selection and design process on behalf of Hatters supporters."
Harry Kane is also an investor in Reflo
Luton Town Football Kits
This strategic move positions Reflo alongside established sportswear giants in the football market, despite being a total newcomer to the sport. The brand has been gradually building its portfolio of partnerships across various sports, with notable deals including a collaboration with England captain Harry Kane in golf apparel. Harry Kane is also an investor in Reflo.
In motorsport, Reflo has established partnerships with Jaguar TCS Racing, Nissan Formula E Team, and Andretti Formula E, while their presence in padel tennis includes Soul Padel and The Padel Club.
Reflo Sport Products
Reflo Football Kit Deals for 2025-2026 Season
The Reflo deal with Luton Town follows their initial foray into football with Forest Green Rovers, announced in August 2024 for the 2025-26 season.
While no images or specific design details of the first-ever Luton Town Reflo kits have been revealed yet, the club promises more information about the partnership and unveiling of the 2025-26 kits in the coming months.
Do you look forward to see the first football kits by Reflo? Let us know in the comments below.
