No More EA Sports FIFA: All-New EA Sports FC Logo + Colors + Font + Authenticity Badge Launched
EA Sports today revealed the logo for its upcoming football game EA Sports FC, which is the successor to the FIFA franchise.
EA Sports were unable to reach an agreement with FIFA to extend their long-standing partnership
The 30-year partnership with FIFA comes to an end in 2023. The decision to rename the game to EA Sports FC was made last year after EA Sports were unable to reach an agreement with the football governing body to extend their long-standing partnership.
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— EA SPORTS FIFA (@EASPORTSFIFA) April 6, 2023
We can’t wait to show you the future of football this July #EASPORTSFC pic.twitter.com/pS1fw8pFgZ
EA Sports FC Logo
The new EA Sports FC logo is inspired by triangles, which have been a part of EA Sports football for the past 30 years.
The new EA Sports FC identity includes three versions of the logo, all inspired by the triangle, to ensure the new brand can be reflected across every conceivable touchpoint. This includes a primary logo, a two-letter product prefix and an authenticity mark to be shared with a broad range of EA SPORTS FC partners.
EA Sports FC Primary Logo
EA Sports FC Alternate Logo 1
EA Sports FC Alternate Logo 2
EA Sports FC Alternate Logo 3
EA Sports FC Club Versions
EA Sports FC - Authenticity Badge
Together with the new logo, EA Sports also revealed the new visual identity of EA Sports FC. It includes a custom typography and a new color scheme.
EA Sports FC - Typography
The new brand guidelines feature two custom typefaces inspired by iconic playing styles. One font is based on the Cruyff turn and incorporates triangular grid structures and ink traps. The other font is a serif font inspired by Brazilian footballer Marta and will be used for editorial communications and elevated brand moments. Both typefaces include multilingual settings for various language scripts.
EA Sports FC - Color Scheme
The new EA Sports FC color scheme includes the monochrome colors of Boot Black and Chalk White, as well as shades of green inspired by the field of play, Pitch Green and Forest Green. This palette will be used consistently across both digital and physical assets of the brand.
EA Sports FC - General Info
EA Sports FC is set to retain "the same great experiences, modes, leagues, tournaments, clubs, and athletes" as the previous game, according to EA Sports Vice President Cam Weber.
"We're building on 30 years of leadership and history creating experiences that bring the global football community together, and continuing to take it into a fan-first future," said Nick Wlodyka, SVP & GM, EA Sports FC. "EA Sports FC will be a symbol for the sport, a symbol of innovation and change, and we’re energized to show our fans more about the future in July.”
EA Sports FC Nike prototype kit
Detailed information about the new EA Sports FC game is set to be released in July. It will include partnerships with the Premier League, the Champions League, the Women's Champions League, the La Liga, the Bundesliga, the Ligue 1, the Serie A, and various other competitions.
Do you like the new EA Sports FC logo and visual identity? Let us know in the comments below.
