Inter Announce Socios Main Sponsor Deal

Jul 21, 2021

by Chris

Confirming previous reports, Inter today announced Socios.com as their new front-of-shirt partner for the 2021-22 season.

Socios.com replaces Pirelli after 26 years. According to Italian media, the deal is set to earn the Nerazzurri €20m over the season, about €8m more than the annual rights fee paid by Pirelli.

Inter 21-22 Kits Feature $INTER Fan Token Logo

Inter signed the new major deal with Chiliz $CHZ, the "leading blockchain provider for the global sports and entertainment industry". Through this partnership, the club will promote their soon-to-be-launched $INTER Fan Token on the front of their shirt.

The logo is white and looks much worse than Pirelli

The Inter Milan 21-22 home kit features "$INTER Fan Token by socios.com" in white on the front. Fans had hoped for a golden Socios logo.

Socios.com is a direct-to-consumer (D2C) platform that leverages blockchain technology to provide the world’s leading sporting organisations with the tools to engage with their global fanbases. Socios.com has been created by Chiliz $CHZ.

$INTER Fan Token holders can influence the club in interactive and fun polls every season.

Alessandro Antonello, Corporate CEO of Inter, said: “We are very proud to announce this partnership today, an agreement that links us with a leading brand in its industry. This deal confirms the growth and the appeal of the Inter brand, despite all the challenges the Club is facing during the pandemic period."

“This jersey is of particular importance to us, since it is the first one with the Scudetto on our chest after so many years of waiting: this is a new milestone in our journey, and we are happy to celebrate it together with Socios.com and all our fans.”

Alexandre Dreyfus, CEO of Chiliz and Socios.com, said: “The Inter Milan front-of-shirt is the perfect space for us to promote the start of this new partnership and build mass awareness of the opportunities for innovation and engagement created by the $INTER Fan Token".