Celtic Announces Record-Breaking Dafabet Shirt Sponsorship

Dafabet will replace Magners as main sponsor on the Celtic 16-17 kits, the club has announced. No financial details of the initial four-year agreement were disclosed, although Celtic stated that it would be the "biggest-ever" in Scotland.

Dafabet Becomes Celtic Shirt Sponsor

A global betting brand, Dafabet became Celtic's official International Betting Partner in 2015 and will now grace the front of the iconic hooped jerseys. Both parties voiced their satisfaction over the record-breaking sponsorship agreement:

John Cruces, Head of Sports Marketing and Sponsorship at Dafabet, said: "To have Dafabet at the heart of Celtic sponsorship is a milestone event and a very proud moment for us. Having already formed a strong partnership with the club we can only go from strength to strength over the next four years.”

Celtic Chief Executive Peter Lawwell added: “We are delighted to make this announcement, which is fantastic news for the Club and our supporters and ensures a positive, long-term and high-value partnership for the future.”

Celtic's unusual practice of selling sponsor-less shirts will remain untouched by the new deal, allowing those who prefer a "clean" design to easily get it.

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