The new Southend United 2026-27 home kit was officially released yesterday and went on sale this mor...
The new Southend United 2026-27 home kit was officially released yesterday and went on sale this morning. Produced by Erreà, the National League club's new home shirt features a bespoke geometric pattern subtly inspired by the word 'Shrimp', paying tribute to Southend United's iconic symbol.
The dark blue base is complemented by white logos and the bespoke pattern, creating a smart and unique look for the upcoming season.
