Awesome: MLS Kits Feature Team-Specific Apple TV Logo Sleeve Badge Design
- Custom Sleeve Badges: For the 2025 MLS season, Apple has created custom-designed sleeve patches for each of the league's 30 clubs, with each badge reflecting the individual club's crest elements, official color palette, and visual identity.
- Exclusive to Game-Worn Jerseys: The custom MLS Apple TV sleeve patches are exclusive to game-worn jerseys, making them a distinctive feature of authentic on-field kits, but are not available for retail purchase this year.
- Breaking Brand Norms: The move represents a significant departure from Apple's traditionally strict brand guidelines, which have historically maintained consistent logo presentation across all platforms and partnerships.
Update: Apple TV has released a new video giving us another look at the new MLS Apple TV sleeve badges for all 2025 MLS teams.
Celebrating 30 seasons of MLS with reimagined sleeve patches that draw inspiration from each club’s crest. The 2025 season kicks off February 22 with #MLSSeasonPass on Apple TV. pic.twitter.com/ph0cjWHVYw
— Apple TV (@AppleTV) February 18, 2025
Update: MLS Commissioner Don Garber has given us another look at the bespoke 2025 MLS kit sleeve badges, which will be worn when the league kicks off next weekend. In an unfavorable move, the new custom MLS sleeve badges are not available to purchase this year - we hope they will be next year.
In a groundbreaking move for the 2025 MLS season, Apple has created custom-designed sleeve patches for each of the league's 30 clubs, marking the first time the technology giant has adapted its logo for individual teams in any sport.
MLS Teams Have Custom Apple TV Kit Sleeve Badge in 2025 Season
The custom MLS Apple TV kit sleeve badge initiative, which coincides with Major League Soccer's 30th anniversary season, sees the current monochromatic Apple TV sleeve patches replaced with bespoke designs that incorporate each club's unique visual identity.
For example, Philadelphia Union's Apple TV badge incorporates the team's signature blue center stripe, while Inter Miami's version combines diagonal stripes with a half-and-half pattern, drawing inspiration from both its striped home kit and split-design away jersey.
The bespoke MLS Apple TV sleeve patches are exclusive to game-worn jerseys, making them a distinctive feature of authentic on-field kits. Kits available to purchase feature the previous monochromatic sleeve badges.
This represents a significant departure from Apple's traditionally strict brand guidelines, which have historically maintained consistent logo presentation across all platforms and partnerships. Each patch is specifically tailored to reflect the individual club's distinctive crest elements, official color palette, and visual identity.
The custom patches will appear alongside the MLS crest on all official match jerseys throughout the 2025 season. They are not available to buy.
What do you think about the personalized Apple TV kit badges? Comment below.
