Brazil to Extend Nike Kit Deal
Contrary to earlier leaks, Brazil is set to extend their current kit deal with Nike, deepening their long-standing partnership with the Swoosh, according to a report from UOL.
Brazil to Extend Nike Kit Deal
According to UOL, the CBF (Brazilian Football Confederation) believes the new Nike deal is likely to be the biggest sponsorship deal between national teams, surpassing even Nike's recent deal with Germany, which will bring in €100 million per season.
CFB expects the new kit deal with Nike to be worth three times its current value ($35 million per year).
Earlier reports suggested that a brand (thought to be Adidas) had offered a multi-billion dollar deal to replace Nike as Brazil's kit supplier from 2027. With this move, it seems that the Swoosh is determined to spend big to keep Brazil.
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