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Exclusive: Celtic to Extend Adidas Deal

Like Leeds United, Adidas and Celtic's current kit deal is due to expire in the summer of 2025 and both parties are planning to extend the agreement. Footy Headlines can exclusively leak.

Celtic to Extend Adidas Deal

According to our exclusive sources, both Adidas and Celtic are keen to extend their current kit deal due to the success of their kit sales and brand recognition. However, we have no information as to how many seasons the deal will be extended for.

The current kit deal between Adidas and Celtic FC started in the 20-21 season and runs until the end of the 24-25 season.

Celtic hailed their bumper five-year agreement with adidas as "the biggest kit sponsorship ever to be announced across Scottish sport".

The partnership between Adidas and Celtic has been a huge success. In 2023, Celtic broke into the top 20 best-selling clubs' kits of the year, generating a staggering £29 million ~ €34 million in sales.

Check out all Celtic kits on Football Kit Archive

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