Exclusive: Celtic Extends Adidas Deal
Update: Footy Headlines can exclusively leak that Adidas and Celtic have already signed a contract extension. We expect an official announcement soon.
Like Leeds United, Adidas and Celtic's current kit deal was due to expire in the summer of 2025.
Celtic Extends Adidas Deal
Adidas and Celtic extended their current kit deal thanks to their sales and brand recognition success. We have no information yet on how many seasons the deal was extended for, but we expect a duration of around five years.
The previous kit deal between Adidas and Celtic FC started in the 20-21 season and runs until the end of the 24-25 season.
Celtic hailed their bumper five-year agreement with adidas as "the biggest kit sponsorship ever to be announced across Scottish sport".
The partnership between Adidas and Celtic has been a huge success. In 2023, Celtic broke into the top 20 best-selling clubs' kits of the year, generating a staggering £29 million ~ €34 million in sales.
Check out all Celtic kits on Football Kit Archive
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