Chelsea to Sign Main Kit Sponsor Deal With Riyadh Air/Qatar Airways?
- Potential 2025-26 Sponsor: Chelsea could secure a £60m per season front-of-shirt sponsorship deal if they qualify for the Champions League, with Riyadh Air or Qatar Airways being potential candidates.
- Current Season Sponsor: Chelsea is looking for a front-of-shirt sponsor for the remainder of the 2024-25 season, expecting a fee of £20-25 million and with Qatar Airways, Riyadh Air, Turkish Airlines, and US companies as potential options.
- Negotiation Advantage: Chelsea's recent performance has improved their bargaining position for securing a more lucrative front-of-shirt sponsorship deal.
Chelsea could sign a new front-of-shirt sponsor for next season worth up to £60m per season (for both the men's and women's teams) if they qualify for the 2025-26 Champions League, according to Łukasz Bączek - @Lu_Class_.
It is important to note that Chelsea have not yet signed a shirt sponsor for the remainder of the 24-25 season, nor have they signed a new shirt sponsor for the 25-26 season. Follow @Lu_Class_ on X and Footy Headlines here to get the latest information as the Chelsea sponsor story evolves.
Chelsea to Sign a New Front-of-Shirt Sponsor For Remainder of 24-25 Season and New 25-26 Season?
According to @Lu_Class_, Chelsea is currently in talks with some potential companies to become the club's front-of-shirt sponsor for the remainder of the season. Chelsea expect a fee of £20-25 million for the remainder of the season.
The potential companies mentioned include Qatar Airways, Riyadh Air, and Turkish Airlines. The remaining interested companies are from the United States.
Chelsea would also be optimistic to sign a front-of-shirt sponsorship deal worth £60 million a year for the 25-26 season if the team qualifies for the Champions League. It is believed that Chelsea's recent form has put them in a much better negotiating position than they were at the start of the season.
If Chelsea would manage to sign a £60m per season deal, the team would receive exactly as much as Manchester United.
Biggest Premier League Kit Sponsor Deals - 2024-25 Season
Ranking via Łukasz Bączek.
1️⃣ Man City x Etihad Airways £100m+ p.a. (FOS sponsorship + stadium/campus naming rights)
2️⃣ Arsenal x Emirates £66.5m (FOS/training kit sponsorship + stadium naming rights)
3️⃣ Man United x Snapdragon £60m (FOS sponsorship)
3️⃣ Chelsea x Riyadh Air/Qatar Airways £60m (FOS sponsorship) (Club's hopes)
5️⃣ Liverpool x Standard Chartered £50m+ (FOS sponsorship)
6️⃣ Spurs x AIA £40m (FOS sponsorship)
7️⃣ Newcastle x Sela £25m (FOS sponsorship)
8️⃣ Aston Villa x Betano £20m (FOS sponsorship)
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