No More SPQR: Roma Announce Riyadh Season Main Kit Sponsor Deal
AS Roma have just announced a significant partnership with Riyadh Season, a prominent global entertainment event, marking a new front-of-shirt sponsorship for the football club. This means we will no longer see the iconic SPQR writing on Roma's kits - it has even been made unavailable in the club's online store.
Riyadh Season, renowned for its international concerts, exhibitions, dining experiences, and entertainment events, draws visitors from across the world to Saudi Arabia's capital annually during the winter months.
Turki Alalshikh, Chairman of Saudi Arabia’s General Entertainment Authority, said, “The yellow and red jersey is unique, it is synonymous with AS Roma around the world, and we are proud that Riyadh Season will now be associated with such an iconic shirt.
🤝 #ASRoma is delighted to announce a new partnership with @RiyadhSeason
— AS Roma English (@ASRomaEN) October 4, 2023
The logo of one of the world's leading entertainment events will feature on the front of the Giallorossi shirt.
📄👉 https://t.co/NDjFoxfKHo#RiyadhSeason
pic.twitter.com/qQ0h3ALgDM
This partnership also includes a friendly match in Riyadh, marking AS Roma's return to Saudi Arabia after more than four decades.
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