Confirmed: Adidas, Nike, and Puma Increase Kit Prices For 23-24 Season: Here’s the Complete List

May 6, 2023

by Chris

Update: It is now confirmed that Nike have increased the kit prices for the 2023-2024 season. Prices for the Liverpool 23-24 kits are 5-10% higher than last season. It is important to note that Liverpool are around 5 GBP cheaper than Nike, so the prices on the LFC and Nike websites differ.

Football fans looking to purchase new kits ahead of the upcoming season may be in for a bad surprise, as Adidas, Nike, and Puma will all increase prices across their ranges. We can now reveal a comprehensive list of the price increases.

2023-2024 Football Kit Prices

Replica shirts will see an increase of 5-11%, depending on the brand. Nike and Puma are both increasing their prices by 5.6% (from 90 Euro to 95 Euro), while Adidas will increase theirs to 100 Euro (11.1% up).

Adidas practically breaks the 100 Euro barrier for replica kits

However, Adidas will not break the 100 Euro barrier officially, as their kits are priced at exactly 99.95 Euro.

Adidas' Authentic versions will see the biggest price hikes, with Adidas increasing their prices from 140 Euro to 160 Euro (14.3%). Nike want 150 Euro for an authentic kit from next season, Puma still want 140 Euro.

The price of shorts and Kids' kits will also increase, quite logically.

The price increases for the USD and the GBP will be similar.

Price increases in the USA, UK, and other countries will be similar to the price increases in the EU. We have no full list of the final prices in the UK and USA yet, but the first 23-24 products confirm that are similar price increases in every country.

The price hikes probably do not come as a surprise to fans, as practically all goods have become more expensive in the past three years, especially since the Russian war against Ukraine and, previously, Covid-19.