Coca-Cola Announce Liverpool & Tottenham Sponsor Deals

Iconic soft drink brand Coca-Cola today announced two new Premier League partnership deals - Coca-Cola become the official partner of Liverpool FC and Tottenham Hotspur.

The news follows a recent hydration deal of Arsenal. Ahead of the 2022-23 season, Arsenal signed a deal with Prime Hydration, "a better-for-you hydration option".

Liverpool and Tottenham Announce Coca-Cola Sponsorship Deals

The long-term partnership will see Coca-Cola providing Liverpool and Tottenham fans "with magical matchday experiences, unique money-can’t-buy moments and limited-edition merchandise prizes". We also expect to supply beverages at the club's stadiums.

No financial details of the new Coca-Cola sponsorship deals have been declared.

Even though it is unlikely that Coca-Cola will sponsor Liverpool's or Tottenham's shirts in the near future, we imagined how Coca-Cola would look on the front of LFC's and Spurs' 22-23 home shirts.

Ben Latty, commercial director at Liverpool FC, said: “We are delighted to have Coca-Cola join our family of official partners. We’re really excited to grow this partnership together and we extend a very warm welcome to Anfield to Coca-Cola. We understand the vital importance of teaming up with a like-minded brand and using our combined reach in positive ways."

“Liverpool FC and Coca-Cola are two iconic global brands working together to bring magical experiences and unique money-can’t-buy moments to fans.

Integrated marketing experience director for Coca Cola Europe Michael Willeke said: “Having been an integral part of the football matchday for decades, we are excited to offer fans the chance to enjoy incredible experiences and unique moments at home, at bars and restaurants and in the stadiums as part of our new campaign."

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