Scottish Fotball Leagues Agree Deal With Cinch - To Become Cinch Premiership Next Season
The UK's online used car marketplace will be SPFL title sponsor from the 21-22 season.
SPFL SIGNS LARGEST-EVER SPONSORSHIP
The deal will represent the largest title sponsorship deal in the SPFL’s history. It lasts for five years and spans across all four divisions of the Scottish football league.
Scotland’s professional football leagues will be known as the Cinch Premiership, Cinch Championship, Cinch League 1 and Cinch League 2. Cinch will also become the League’s Official Car Partner, with the company’s logo incorporated into the League’s composite logo which appears on every player’s sleeve.
SPFL chief executive, Neil Doncaster, said: “This is an enormously significant partnership for our member clubs, and for Scottish football as a whole. Our discussions with cinch have been extremely positive and the duration of the sponsorship agreement demonstrates their long-term commitment to Scottish football.
“Despite the economic situation and the challenging nature of the global sponsorship industry generally, this is the largest-ever sponsorship in the SPFL era. It’s a ringing endorsement of the enduring popularity of Scottish football, not only north of the border but right around the world.
Robert Bridge, Cinch Chief Customer Officer, commented: “We are delighted to support the SPFL and welcome them to our high-profile family of sports sponsorships. It’s another great win for cinch that will play such an important role in putting us and our customers at the centre of some fantastic sporting moments.
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