Hertha Berlin Announce Autohero Shirt Sponsor Deal

Berlin-based car platform Autohero was announced as Hertha BSC's new shirt sponsor earlier today.

The company that offers online selling and buying of cars replace Homeday, who had signed a six-month deal with the club last winter.

Hertha BSC x Autohero Shirt Sponsorship

Hertha's deal with Autohero will run for "at least" two years, i.e. from the start of the 2021-22 season until the end of 2022-23. An option for an additional third season was agreed upon as well.

"We have held many intensive discussions in recent weeks in the acquisition process for the new main sponsor. In Autohero, we have found the partner that is an exceptionally good fit for Hertha BSC. Autohero is revolutionizing the used car market, is on a clear growth course, comes from Berlin and is therefore a perfect fit for our ambitions," said Carsten Schmidt, Chairman of Hertha Berlin's Management Board.

"We are proud to have a strong partner at our side with the capital club. With Autohero, the innovative online store for used cars, we, like Hertha BSC, have big plans and look forward to writing our Berlin success story together from now on," said Christian Bertermann, Co-Founder & CEO of AUTO1 Group SE.

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