New AS Monaco Logo & Visual Identity Revealed - "RISE. RISK. REPEAT."

AS Monaco have unveiled their new visual identity, "RISE. RISK, REPEAT", which includes a slightly updated club badge alongside a new font and more streamlined graphics. The project was undertaken by the renowned Interbrand agency.

Celebrating the launch, AS Monaco earlier today presented a special-edition collectors' jersey, which will be worn in the Ligue 1 match against Stade Rennais this weekend.

AS Monaco Ditches Traditional Colors For Collector's Kit

May 17, 2021

New AS Monaco Logo 2021

Check out the old and AS Monaco badges below.

The new club badge is a subtle update on the previous one, unveiled in 2013. The overall shape is the same, but the colors were refreshed and the gradients / shadows removed.

Monochrome variants of the logo, mainly white on red, are already being used prominently by the club across the website and social media.

Font

Graphics

Logo History

“The new brand is inspired by the main markers of the Club to support its development and support its ambitions,” explains Markus Breglec, Marketing Director. RISE.RISK.REPEAT. perpetuates the image of AS Monaco: that of a dynamic and modern club, attractive, aware of its heritage and facing the challenges of tomorrow."

What do you think about this update to the visual identity of AS Monaco? Comment below.