AS Monaco Ditches Traditional Colors For Collector's Kit

Update: AS Monaco debuted their special Collector's kit in the Ligue 1 game against Rennes yesterday. The images shared by the club have been photo edited and are less saturated than in real life.

This midday, AS Monaco unveiled its new brand "RISE.RISK.REPEAT.". To celebrate the launch of their new branding, AS Monaco will wear a special collector's jersey against Stade Rennais on Sunday.

The new "RISE.RISK.REPEAT." slogan aims to resound the club's identity, history, and vision for the future.

To accompany the launch of its new slogan, the club has produced a promotional video that reaffirms the club's positioning, which will obviously serve it from a marketing and club brand point of view.

AS Monaco 2021 Collector's Jersey

This is the new Kappa ASM Collector's shirt for 2021.

Based on the current 20-21 home jersey, the Kappa AS Monaco 2021 Collector's shirt ditches the white/red color scheme for two shades of red.

All logos on the Kappa Monaco 2021 Collector's football shirt, including the club crest, are monochromatic white.

AS Monaco's new 2021 Collector's uniform is set to be available to buy soon.

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