No More Emirates: PSG Announce Accor Live Limitless Shirt Sponsorship Deal
Following much speculation, Paris Saint-Germain today announced their new shirt sponsor replacing Emirates. ALL (Accor Live Limitless), Accor's new loyalty platform will become PSG's main sponsor and will feature on the front of the Paris Saint-Germain kits from the start of the 2019-20 season.
ALL replaces Emirates on the front of the PSG shirt after 12 years.
Although no financial details on the deal were announced, Le Parisien reports that a source said that the contract is "in the top 4 European contracts", i.e. between the €46m Chelsea receive from Yokohama and Manchester United's €66m Chevrolet deal.
"ALL will offer a loyalty experience integrating rewards, services, and experiences across Accor’s entire ecosystem, including 4,800 hotels worldwide and an extraordinary global brand portfolio including Raffles, Fairmont, Sofitel, Pullman, Novotel, Mercure and Ibis."
More details on the Paris Saint-Germain ALL jersey sponsorship deal will be revealed at a press conference by PSG's Nasser Al-Khelaifi and Accor Group's Sébastien Bazin at the Parc des Princes tomorrow.
Do you like to see ALL take over the front of the PSG shirt from starting next season? Comment below, and check out the Kit Overview for more.
