England To Get New Title Sponsor

The Daily Mail reports that the English Football Association (FA) has received interest from British insurance company Aviva over becoming the new title sponsor of the England national team.

The FA has been looking to secure a title sponsor for the England team since car manufacturer Vauxhall announced in 2017 that it would be ending its seven-year headline sponsorship deal with England and other Great British nations after the 2018 FIFA World Cup.

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Aviva to Become New England Title Sponsor

The UK newspaper reports that English soccer’s governing body has been contacted by a number of interested parties, with London-based Aviva ‘prominent among them’.

The FA’s deal with Vauxhall was worth around UK£6 million a year.

According to the Daily Mail, sports retail outlet Sports Direct was interested in becoming England's main sponsor. A number of stakeholders had concers and so Sports Direct will definitely not become England's main sponsor.

Aviva has major sponsorship deal with Premiership Rugby and UK Athletics while also being the main sponsor of Championship leaders Norwich City.

It is expected that a new England Title Sponsor deal will bring the FA more money than the previous partnership due to the success of the nation in Russia.

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