Volkswagen Becomes First-Ever US Soccer Training Kit / Main Sponsor
The United States Soccer Federation (US Soccer) recently announced a ‘landmark’ partnership with Volkswagen of America. The new Volkswagen US Soccer deal is worth a reported eight figures annually, i.e. more than 10 million USD / year.
US Soccer Federation Signs 4-Year Volkswagen Presenting Sponsor Deal
The new US Soccer Volkswagen deal runs until 2022. The German carmakerbecomes the governing body’s first ever presenting partner, which means that the VW logo will feature on the training jerseys of all US Soccer teams.
The Volkswagen sponsorship agreement is US Soccer’s second-largest deal, only behind its longstanding apparel partnership with sportswear giant Nike.
The contract also designates Volkswagen as the presenting partner of the Tournament of Nations, a round-robin international women’s competition that takes place in the US in year without a FIFA Women’s World Cup or Olympic Games.
“Volkswagen will be one of the most active and visible partners US Soccer has ever had, providing us with additional resources for more programs that can impact and help develop the sport, while also allowing us to reach more fans of the game across the country,” said US Soccer chief executive and secretary general Dan Flynn. “We look forward to the next four years together as we drive towards our mission of becoming the preeminent sport in the United States.”
“Our program is about helping to grow this great sport in the US,” added Scott Keogh, president and chief executive at Volkswagen Group of America. “The first step is making it easier for women to stay with the sport and pass on their wisdom and passion and love to the next generation of players. Soccer is the people’s sport and Volkswagen is the people’s car.”
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