Nike To Release Special, Fan-Designed Chelsea Kit
On September 5, Nike released the new Chelsea third kit for the 2018-2019 season, the first-ever football kit with NikeConnect technology. Now the Swoosh announced that fans who bought or will buy the Chelsea 2018-19 third uniform can help design a special Chelsea Shirtholder's edition fan shirt.
Around two years ago, Adidas made it possible for fans to help designing the new third kits for the likes of Bayern Munich, Manchester United, Real Madrid and Milan. They could upload special graphics, of which some made it on the final kit. In Nike's design process, fans do not have such a freedom.
With NikeConnect and the new Chelsea 18-19 third kit, "Nike brings you inside the design process to help design a Shirtholder's edition fan shirt". However, fans just can not upload / create their own designs but just can vote for key design elements. Fans have to touch their phone to the NikeConnect tag on the shirt in order to start helping designing the Shirtholder's edition fan shirt.
"Once the design team has the blank canvas of the shirt, they begin drafting. This is where you come in. You'll help create the Shirtholder's edition fan shirt, voting on key design elements. When the final design is created, you'll get first dibs on the shirt."
We expect that the Nike Chelsea Shirtholder's edition football kit will be released in the first months of 2019.
Do you look forward to see the Nike Chelsea Shirtholder's fan kit? Is there anybody out there who got the Nike Chelsea 18-19 third kit with NikeConnect to help designing the jersey? Comment below and find out more about the Chelsea Shirtholder's edition fan shirt.
