No More Europa League - Adidas Extends UEFA Champions League Sponsorship Deal
Adidas this week announced that thy will continue as official sponsor of the UEFA Champions League through to 2021. The new deal also includes the UEFA Super Cup, UEFA Youth League and UEFA Futsal Champions League, while the UEFA Europa League ball will be not made by Adidas anymore (Molten will become the ball supplier of the Europa League from 2018-19)
Adidas Extends Partnership with UEFA to 2021
The Adidas UEFA Champions League deal is reported to be worth 60 million Euro / season.
The new Adidas UEFA Champions League sponsorship deal allows Adidas to produce the official ball of the competition as well as several advertising rights such as ad boards during matches. Adidas has been the Official Match Ball Supplier since 2001.
Claus-Peter Mayer, VP Sports Marketing Football, said on the announcement: “As the number one football brand in the world, we have built up a longstanding partnership with UEFA that has seen a great deal achieved in European football. We’re looking forward to continuing this journey with our long-term partners.”
