Nike 'Clear Winner'? Adidas vs Nike 2018 World Cup Jersey Fonts
Last week, both Adidas and Nike released all the jerseys for the 2018 World Cup in Russia. We take a look at Adidas' and Nike's 2018 World Cup typefaces.
Adidas vs Nike 2018 World Cup Fonts
Picture via Unisport.
The Adidas 2018 World Cup font is used for all teams sponsored by the Three Stripes. Featuring a very distinct look, the Adidas 2018 World Cup typefaces is inspired by traditional Soviet imagery and doesn't include include any sort of roundness.
Adidas' 2018 World Cup font was heavily criticized as the typeface can be easily misidentified, and some letters like the Z look exactly the same numbers (2).
This perfectly illustrates the problem about this “typeface”.
— sportsfonts.com (@sportsfonts_com) March 20, 2018
Thanks, Julian …
OAAXLEA?
DARKLER?
ORAHLEA?
DAAHLER?
ORAXLER?
ORAHLER?
DRAXLER?
OARHLEA?
DAAXLEA?
OAAHLER?
DARXLER?
OARXLEA?
ORAXLER?
DRRXLER?
DRAHLEA?
DRRHLER?
ORAXLEA?
OAAXLER?
ORRHLER?
DARHLEA? pic.twitter.com/YqJIyIpxyw
In contrast to Adidas, Nike created bespoke typefaces for their best national teams, including unique fonts for Brazil, England, USA, Nigeria and Portugal. The Nike 2018 World Cup fonts were well received by fans and kit nerds alike.
Do you think that Nike wins the battle for the 2018 World Cup jersey typefaces? Let us know in the comments below.
