New Brentford FC Crest Revealed

Championship team Brentford FC recently revealed its redesigned crest in a move to introduce a bolder, simpler and more recognizable identity to the club.

Brentford FC 2016 Crest

This is the new Brentford FC logo.

Inspired by a 1970s Brentford logo, the new Brentford 2016 crest is rounded with a bee in the center, fitting for a club nicknamed 'The Bees'. Similar to so many recent crests including the Man City one, the new Brentford logo features the club name and founding year in the outer ring.

Brentford supporters were not impressed and quickly voiced their discontent over the new logo. This prompted the Brentford Independent Association of Supporters (BIAS) to release a statement, in part also due to claims by the club that fans were consulted throughout the redesign process.

"While the BIAS committee have played a part in the consultation process, we did not at any point endorse or agree to any particular Crest design."

Old and new

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