Chelsea FC "Get Me a Sponsor" Video
Agency Saatchi & Saatchi, commissioned by Chelsea FC to help with the task of finding a new main sponsor for the club after Samsung's exit, has unveiled unique insight into the process with a commentated video.
Chelsea FC - Get Me a Sponsor
The search of course ended with Yokohama Rubber becoming the new Chelsea jersey sponsor, but the process saw personalized videos submitted to the CEOs of more than 30 companies. And the fact that Chelsea reached a club-record-breaking deal with the Japanese company goes to show it wasn't a bad idea at all.
Was Yokohama Rubber tricked into becoming the club's sponsor? Share your opinion in the comments below.
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