Jeep & Visit Detroit Consider Joint Juventus Shirt Sponsorship Deal
- Sponsorship Deal: Jeep and Visit Detroit are considering a joint shirt sponsorship deal with Juventus FC, alternating on the team's shirts for selected matches.
- Financial Considerations: The potential joint sponsorship would likely be less expensive for each brand compared to Jeep's previous sole sponsorship, with each company likely unable to meet Juventus' asking price independently.
- Potential Hurdles: New US tariffs and global market uncertainty present potential challenges to finalizing the agreement, but Jeep may value supporting American tourism during this period.
In an unexpected move, Jeep is exploring a return to Juventus FC's shirts through a shared sponsorship arrangement with tourism body Visit Detroit, according to a report by Sports Business (login required).
Big thanks to Juventus shirt experts La Maglia Bianconera for the leak of the Juventus 25-26 home kit and grhaer9 for recreating the kit in FIFA Kit Creator.
Juventus to Have Two Different Main Kit Sponsors?
The potential Jeep & Visit Detroit deal would see both brands alternating on Juventus men's and women's team shirts for selected matches, with plans to have the agreement in place before June's FIFA Club World Cup in the USA. Due to competition regulations, only one sponsor could appear during the FIFA Club World Cup.
While Jeep ended its previous €45m-per-season sponsorship last year, this new arrangement would likely come at a reduced cost, with sources suggesting neither partner could meet Juventus' asking price independently. The partnership has a natural connection, as Jeep maintains manufacturing facilities in Detroit, often called 'Motor City' – creating a parallel to Juventus' home in Turin, Italy's automotive hub.
Joint shirt sponsorship models have become increasingly common in Serie A, with Lecce, Cagliari and Udinese all currently displaying two brands on their match shirts. Napoli has also previously employed this approach, demonstrating the financial strategy's growing popularity in Italian football.
The deal faces potential hurdles from global market uncertainty caused by new US tariffs, though sources indicate Jeep may see value in visibly supporting American tourism during this period.
Juventus has been using Save the Children on its men's shirts while seeking a permanent sponsor after previous negotiations with Italian airline Ita Airways reportedly collapsed last summer.
Do you like the look of the Juventus' 25-26 home kit with the Jeep/Visit Detroit logos? Which do you prefer? Let us know in the comments below.
