Kappa Announce Record-Breaking SSC Napoli Kit Deal
Kappa becomes SSC Napoli's new kit supplier from the 2015-16 season. Kappa yesterday officially announced that they signed a kit deal with Italian Serie A club SSC Napoli.
Kappa replaces previous shirt supplier Macron, who had been Napoli's kit supplier since 2009. The Italian brand Macron was famous for creating unique SSC Napoli Kits including a special SSC Napoli Jeans Kit or the SSC Napoli Camouflage Shirt.
Kappa Announce SSC Napoli Jersey Deal
Kappa sign 5-year SSC Napoli Shirt Sponsorship Deal.
Even though no contract details were disclosed yet, it's reported that the new Kappa SSC Napoli Kit Deal is worth €40m over five season (€8m / season). The Kappa Napoli Shirt Deal will commence in July 2015 and will run at least until 2020.
The new SSC Napoli Kappa Kit Deal was announced by BasicPress (parent company of Kappa) in the BasicPress 2015 Q1 earnings report. It reads as follows: "Following period-end, a new sponsorship was signed in Italy for the upcoming season with SSC Napoli. In addition to the usual sponsorship and merchandising development, collaborations focusing on the development of the Napoli brand are established."
Kappa won the battle against US-giant Nike and previous shirt supplier Macron, who all made offers to produce the new SSC Napoli 2015-16 Kits. According to Italian media reports, SSC Napoli preferred Kappa over Nike due to the customizability they offer for kits and leisure wear.
The first Kappa SSC Napoli 15-16 Jerseys are expected to be launched in July 2015.
