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Adidas Launch There Will Be Haters Film

There Will Be Haters - Adidas kicks off 2015 with a controversial #ThereWillBeHaters campaign video featuring Luis Suarez, Gareth Bale, James Rodriguez and Karim Benzema to promote the launch of the new Adidas 2015 "There Will Be Haters" Football Boots Collection.

Adidas There Will Be Haters Video 2015

If you have "haters", then it's the ultimate compliment. The new Adidas 2015 There Will Be Haters Video shows overstated why the world's best players face hate, particularly on social media.

The film shows Gareth Bale relaxing on a heart-shaped air mattress in a heart-shaped swimming pool showing his trademark hearts symbol. Gareth Bale trademarked his Eleven of Hearts goal celebration in 2013, which encountered Gareth Bale extreme hate. Gareth Bale even got his own heart-shaped island.

After Luis Suarez bit Giorgio Chiellini in the 2014 World Cup Group Stage match between Italy and Uruguay, an Adidas poster showing Luis Suarez bearing his teeth quickly became one of the most popular pictures of the 2014 World Cup in Brazil. It's hardly to remind that a player received as much hate on social media as Luís Súarez during the World Cup.

Golden boy James Rodríguez, who unexpectedly became one of the most popular players during the 2014 World Cup, will be also a face of the Adidas F50 Adizero Boot line. Karim Benzema is one of the most criticized players on this planet, even though he already scored 5 goals in the 2014-15 UEFA Champions League Group stage and 8 goals in the current La Liga season (7 assists).

The first Adidas 2015 Soccer Cleats Collection is designed to inspire both hate and awe in equal measure.

The new 2015 Adidas F50 Adizero, Adidas Predator Instinct, Adidas Nitrocharge and Adidas Adipure 11pro Football Shoes have already been worn by the world's best players in training - Will they become the 'most-hated' players on the pitch?