Adidas Signs 7 Big National Team Deals From 2026-27
4 days ago, by Phan Tich Giay
- Adidas's Expansion: Adidas is set to sign new kit deals with seven national teams for the 2026-27 cycle, demonstrating its ambition despite recent contract losses.
- Key National Team Acquisitions: The new agreements include European mainstays Croatia, Czech Republic, Turkey, and Poland, alongside African powerhouse Nigeria.
- Strategic Market Coverage: Adidas is also focusing on Southeast Asian teams like Singapore and Vietnam, as part of a clear strategy to cover the global football map.
Despite losing the historic Germany contract to Nike and recently parting ways with Wales, Adidas is showing no signs of slowing down on the international stage. The Three Stripes brand is demonstrating a clear ambition to dominate the national team market by preparing to sign new kit deals with seven national teams for the 2026-27 cycle.
Adidas Signs 7 Big National Team Deals From 2026-27
According to recent updates, Adidas is securing new kit agreements that include a strategic mix of both major and smaller national teams.
The most notable names joining the Adidas portfolio include European mainstays Croatia, Czech Republic, Turkey, and Poland, alongside African powerhouse Nigeria.
Out of this group, the landmark agreement with Croatia has already officially gone into effect following the conclusion of the 2026 World Cup.
Southeast Asian Expansion
Adidas is also dedicating significant resources to smaller national teams, specifically targeting the Southeast Asian region with deals for Singapore and Vietnam.
The partnership with Singapore has already been officially announced, while the new kit deal with Vietnam is highly anticipated and expected to be revealed very soon.
Blanketing the Global Football Map
This aggressive wave of new signings highlights a clear, overarching strategy from Adidas: the brand wants to completely "cover" the global football map.
This massive expansion builds directly upon their recent commercial success at the 2026 World Cup. During the tournament, Adidas established itself as the leading kit supplier by outfitting 14 different national teams. This impressive roster accounted for nearly 30% of the entire playing field, further cementing their status at the pinnacle of international football.
What do you think of Adidas's massive expansion in the national team market for 2026-27? Which of these seven new nations are you most excited to see in Three Stripes? Let us know in the comments below.
VfL Osnabrück 26-27 Special DFB-Pokal Kit Released - Worn Against Bayern Munich
German club VfL Osnabrück have unveiled a special kit for their DFB-Pokal first-round clash against FC Bayern Munich. Manufactured by Capelli Sport, the one-off jersey pays homage to one of the biggest cup upsets in German football history, when Osnabrück defeated Bayern 5-4 at the Olympiastadion in Munich on September 23, 1978.
The Osnabrück 26-27 DFB-Pokal special shirt closely mirrors the clean aesthetic worn during that historic 1978 triumph. Predominantly white, it features a bold retro polo collar and matching sleeve cuffs in Osnabrück's signature purple.
Completing the look, the special edition kit is paired with matching white shorts and socks accented by purple detailing. The kit will be worn exclusively during the home cup tie against Bayern Munich at the Bremer Brücke and is available through the club's official retail channels.
Sergio Camello Scores Against Barcelona in White Adidas Predator 94 Remake Boots
Rayo Vallecano forward Sergio Camello delivered a notable boot spotting during their La Liga clash against FC Barcelona, taking to the pitch in the white Adidas Predator 94 remake boots. The Spanish striker put the heritage silhouette in the spotlight at Spotify Camp Nou, finding the back of the net twice while laced up in the inverted 1994 classic featuring a white base, black Three Stripes, and small, signature red accents.
Hanoi FC Uses Same Adidas Template as Mercedes F1 Shirt
Vietnamese V.League 1 side Hanoi FC and Adidas have unveiled the first kits from their new partnership, with the design immediately sparking discussion over its unusual short Three Stripes layout across the shoulders.
The shirt uses a new Adidas template with short 3-Stripes on the shoulders and a classic crew neck, a design primarily seen on takedown jersey (fan version). The same template is also used by Mercedes-AMG PETRONAS Formula 1, including the team's latest “Vanda Bloom” collection. The purple colourway closely matches Hanoi FC's traditional identity.
The shirt uses a mixed construction: the body features standard Adidas Climacool fabric, while the sleeves use Player-version material.
What do you think of adidas using the same template for Hanoi FC and Mercedes-AMG PETRONAS? Let us know your thoughts in the comments below.