Derby County Announce Loaded as 26-27 Front-of-Shirt Sponsor
Derby County has officially announced that digital game store Loaded will become the club’s new principal front-of-shirt partner for the upcoming 2026-2027 season. The agreement will see the gaming brand's distinctive logo prominently featured on the front of all playing and replica kits across all teams. The upcoming Derby County kits will once again be manufactured by the club's technical partner, Puma.
This new sponsorship agreement marks the latest chapter in Derby County's recent front-of-shirt sponsor history. Loaded will be replacing FanHub, who had featured on the front of the Rams' kits since 2024. Prior to FanHub, the club's primary sponsors included Host & Stay for the 2023-2024 campaign, a charity partnership with the NSPCC during the 2022-2023 season, and a long-standing stint with betting firm 32Red from 2018 to 2022.
What do you think of this new partnership between Derby County and Loaded? Let us know in the comments below.
Vintage Football Shirts
from Cult Kits
1993/95 Bayern Munich #11 Away Shirt (L) Adidas
2010/11 Chivas USA *Player Issue* Away Shirt (M) Adidas
1995 Mexico Raul #6 Away Shirt (L) ABA Sport
2008 Urawa Red Diamonds Home Shirt (L.Kids) Nike
1996/98 Adidas (Germany) Kopke #1 Template GK Shirt (S)
2019/20 AC Milan *BNWT* Black Stadium Jacket (Multiple Sizes) Puma
2003/04 Czech Republic Home Shirt (XL) Puma
1992 Manchester United GK -93 Reusable Face Mask
2015/16 Hamburg Training Jacket (M) Adidas
Iconic Liverpool Shirts A3 Print
Nike and Kids of Immigrants Goalkeeper Jersey + Total 90 Shoes Released
Nike and streetwear label Kids of Immigrants have officially unveiled a comprehensive collaborative capsule collection. This wider release expands significantly upon the retro football aesthetic, offering a full range of apparel, accessories, and highly unique modified footwear.
The undeniable centerpiece of the expanded collection is the introduction of two bespoke slip-on mules, which draw heavy inspiration from the iconic Nike Total 90 football boot. The mules arrive in two distinct colorways: a muted beige and olive green iteration featuring a speckled sole, alongside a darker, glossy black and rich brown patent leather version. Both pairs are unified by a striking red and yellow outlined Swoosh on the midfoot and tongue, matching the vibrant accents found on the collection's primary jersey.
Rounding out the collaborative effort is a selection of matching apparel and accessories designed to complete the capsule. The standout piece of these other items is a special 1990s keeper kit.
Which item from the Nike x Kids of Immigrants collection is your favorite? Let us know your thoughts in the comments below.
The Nicest Boot Combos of the 2025-26 Season
The 2025-2026 season saw some great boot x kit combos. Huge thanks to Unisport for the great round-up.