Benfica and Adidas Extend Kit Deal Until 2033
Sep 14, 2026, by Chris
- Deal Extension and Duration: Benfica and Adidas have extended their kit supplier partnership for an additional six years, securing their collaboration until 2033.
- Record-Breaking Financial Value: The renewed agreement is valued at €120 million over six years, approximately €20 million per season, establishing it as the most lucrative kit deal in Portuguese football history.
- Renaming of Training Center: A key element of the expanded contract includes the naming rights for Benfica's youth and training center, which has been officially renamed the "adidas Benfica Campus".
Adidas and Sport Lisboa e Benfica have officially announced a six-year extension to their kit supplier partnership, extending their historic relationship through 2033. Widely recognized as the longest-standing technical partnership in Portuguese football, the collaboration originally began between 1983-84 and 1989-90 before resuming unbroken in 1997-98. The renewed agreement is reportedly valued at €120 million over six years - around €20 million per season - making it the most lucrative kit deal in Portuguese football history.
Benfica Campus Renamed Under New Agreement
A central feature of the expanded contract is the naming rights to the club's acclaimed youth and training center in Seixal, which has been officially renamed the adidas Benfica Campus. The announcement coincides with the 20th anniversary of the complex, which originally opened its doors in 2006. Benfica and the Three Stripes had already woven this milestone into their visual identity for the 26-27 season, with both the club's home and third shirts paying homage to the academy's legacy.
The renewal ensures Adidas will continue to design and produce match kits, training gear, and lifestyle collections for the Lisbon giants for the next seven seasons. By the time this new deal reaches its conclusion in 2033, Adidas and Benfica will have completed 36 continuous seasons together, cementing one of modern football's most enduring kit partnerships.
AS Roma Alba-Audace 27-28
Roma takes it back for the 2027-2028 centenary season. Detailed info about the set soon on Footy Headlines.
Nottingham Forest Women Wear Training Tops vs Southampton to Avoid Color Blindness Clash
In an unusual kit occurrence, Nottingham Forest Women took to the pitch wearing training tops instead of their official 26-27 away kit during their match against Southampton Women at St Mary's Stadium on Sunday. The late switch was implemented specifically to avoid color blindness visibility issues that would have arisen from a red-versus-green clash. Huge thanks to @david_g_cooper for the spot.
With Southampton wearing their traditional red-and-white home kit, Nottingham Forest's primary alternative option - their green 26-27 away shirt - posed a serious dilemma. Red and green kit pairings are strictly discouraged by governing bodies and accessibility guidelines because they become indistinguishable to individuals with red-green color vision deficiency, which affects roughly 8% of men and 0.5% of women.
Since Nottingham Forest's home shirt is also red, the club resorted to dark training gear with match numbers applied on the back to provide adequate contrast for players, referees, and spectators.
Forest could have worn their light blue kit, but apparently they did not bring it.
Dominik Szoboszlai Reveals Nike Air Max 95 'Liverpool'
Liverpool midfielder Dominik Szoboszlai has officially debuted the upcoming Nike Air Max 95 'Liverpool', a special-edition release designed in partnership with JD Sports ahead of their annual 1.10 Day celebration. Deeply rooted in local street culture, where the model has long been nicknamed the '110' after its original UK retail price, the sneaker is packed with bespoke details paying tribute to Merseyside. The shoe features mismatched accents of dockland-inspired 'Rust Factor' orange alongside 'Steam' green referencing the city's Liver Birds, complemented by a reflective brick pattern, a River Mersey map printed across the insole, a custom 'Liverpool' tongue badge, and 'SCOUSE' lettering visible beneath the outsole.