Beşiktaş to Release Nike 26-27 Kits on June 29 + 4th Kit & Authentic (27-28) Kits Coming - Nike "Does Not Have Such [Elite] Categories"
- Authentic Kits & Design Process: Beşiktaş will receive top-tier treatment from Nike, including authentic Aero-Fit kits from the 2027-28 season, designed in collaboration with global offices, and will offer three distinct kit tiers to supporters.
- Financial Gains & Sales Ambitions: The new Nike partnership provides a threefold increase in sponsorship fees, with Beşiktaş targeting to surpass its record of 500,000 shirt sales, supported by an expanded retail network.
- Revamped Merchandise Strategy: Beşiktaş is overhauling its merchandise with four new product categories (match fan, daily lifestyle, retro, elite) and a significant push into women's apparel to capture a growing market segment.
Club board member Mehmet Sarımermer recently shared extensive details regarding the Turkish giant's new global partnership with the US brand, confirming significant upgrades to their kit tiers, design process, and merchandise strategy. Story via @sortSYHformaBYZ.
Beşiktaş to Get Authentic Aero-Fit Kits From 27-28 Season
As part of the lucrative new agreement, Beşiktaş will receive top-tier treatment from Nike. Their future kits are being designed in the same global offices as other major European clubs, utilizing a collaborative effort between Nike centers in Portland, the Netherlands, and Turkey.
Mehmet Sarımermer also said that Beşiktaş would receive Elite treatment but would not be in an Elite category, which would not exist within Nike.
We're considered an elite category in the way our fans understand it, but our sponsor doesn't have a classification like that within their brand. If elite means special kit design and top-quality materials, that's being delivered, and so we're meeting expectations that way.
For us, this means that Beşiktaş will not fall to the same level as Nike's top teams, even though it was not said directly. Beşiktaş' kits "could appear in stores across Europe", but only in the long term. If an A-Level team, their kits would be available globally directly.
Starting in the 2027-28 season, the club will offer three distinct kit tiers to supporters: the premium Elite (Player Issue), the standard Stadium (Replica), and a more accessible Fan version. In the 26-27 season, we will likely only see one or two tiers, and not Aero-Fit kits.
Due to the transition between technical sponsors, the design timeline for the highly anticipated 2026-27 collection was significantly accelerated. While kit development typically requires a full year of planning, the upcoming Beşiktaş kits were rushed to completion over the summer in a span of just four months. The inaugural Nike lineup will feature a classic white kit, a black kit, and a striped kit, with a mandatory fourth kit scheduled for a later release.
Beşiktaş' 26-27 kit presentation will take place on Monday, June 29, "in all likelihood".
Beşiktaş 26-27 Kits
Beşiktaş to Earn 3x Times More, Plus Wants to Break 2016-17 Sales Record
The new Nike deal is a massive financial boost for the Istanbul club, reportedly bringing in a sponsorship fee three times higher than their previous agreement. With the global appeal of the Nike brand, Beşiktaş aims to shatter their all-time shirt sales record of approximately 500,000 units, which was set during the 2016-17 season. To support this ambitious target, the club's Kartal Yuvası retail network is expanding to over 70 locations across the country.
Beyond the matchday kits, Beşiktaş is completely revamping its wider merchandise strategy. Starting with the upcoming autumn and winter collections, products will be distinctly divided into four categories: match fan, daily lifestyle wear, retro, and elite. The club is also initiating a major push for women's apparel, recognizing a significant market opportunity. Currently, women make up 42% of store visitors but account for only a small fraction of revenue, prompting the club to introduce a broader range of subtly branded lifestyle items.
FIFA Changes Brazil Goalkeeper Kit for Scotland Match
FIFA has implemented a late change to Brazil's goalkeeper kit for their 2026 World Cup Group C encounter with Scotland. Initially slated to wear a red outfit, the Brazilian goalkeeper will now wear green for the match on June 24.
The reasons for the switch are not known.
Official match kit graphics confirm the switch, showing the Brazil goalkeeper in a dark green jersey, paired with matching dark green shorts and socks. This green kit is one of the primary options in Brazil's wardrobe for the tournament. Their opponents, Scotland, will have their goalkeeper dressed in a grey kit.
The update was brought to attention by Brazilian kit specialists Mantos do Futebol. The released FIFA match kit table visually confirms the swap from the originally planned red Nike goalkeeper shirt to the green alternative, alongside the outfield kits of both nations.
Nike Creates Personalized Mercurial Superfly 11 Boots for Kylian Mbappé's France Goal Record
Nike has presented Kylian Mbappé with a personalized pair of Mercurial Superfly 11 boots to celebrate his record as France's all-time top goalscorer. The special edition boots were created to commemorate his milestone of 58 goals for the national team, a record he reached ahead of his 100th cap.
The bespoke boots feature several unique design elements to honor his achievement. The number 58 is prominently displayed on the lateral heel, accompanied by a small French tricolor flag positioned near the heel collar. Additionally, the sole plate is completely customized in the colors of the French flag, adding a distinct national touch to the standard Mercurial Superfly 11 silhouette.
Mbappé debuted the new boots during the match vs Iraq. As a custom creation specifically designed to mark his record-breaking achievement, the personalized boots remain exclusive to the player and will not be available for public retail release.
Nara Club 26-27 Kits Released
Japanese J3 League side Nara Club have officially released their new 2026-27 kits, produced by Squadra. The new shirts feature a bespoke design centered around the concept "God Deer Pulse" (神鹿の鼓動), paying homage to the sacred deer of Nara.
The collection includes home, away, and goalkeeper kits that all utilize the same thematic template with intricate graphic patterns across the body.
Pre-sales for the new Nara Club 2026-27 kits began on June 22.
UCAN Enters Europe: FC Volendam 26-27 Home Kit Released
The new FC Volendam 2026-27 home kit has been officially released, marking the first foray into the European market for the club's new technical sponsor, UCAN, a Chinese brand.
The design pays tribute to local culture, serving as an ode to Volendamse schilderkunst (Volendam painting art) with a unique graphic pattern incorporated into the traditional orange base. The FC Volendam 2026-27 home kit is available to purchase through the club's official fanshop and webshop.
Adidas Celebrates Messi Breaking the All-Time World Cup Goalscoring Record
Lionel Messi has officially become the all-time leading goalscorer in FIFA World Cup history, netting his 17th goal in Argentina's match against Austria on June 22, 2026. To celebrate this historic milestone, Adidas immediately published a dedicated graphic on their social media channels, crowning their signature athlete with the caption RECORD BREAKER. HISTORY MAKER. The goal moves Messi past Miroslav Klose's long-standing record of 16 World Cup goals.
The achievement comes just days after Messi scored a hat-trick earlier in the tournament to tie the record. During this historic 2026 World Cup run, Messi has been wearing the Adidas F50 'El Último Tango' signature boots.
Burgos CF 26-27 Away Kit Released
The new Burgos CF 2026-27 away kit was officially released today. Made by Macron, the new Burgos Club de Fútbol 2026-27 away jersey introduces an elegant design featuring a black base combined with gold accents and a subtle crown motif referencing the club's tradition.
A special detail on the back of the neck reads the honorific city motto, "Hay un oro que no se compra... se hereda" (There are values you can't buy... you inherit them), completing the classy look for the Spanish La Liga 2 side.
European National Teams Reimagined With Germany Home Shirt Template
Football kit account @The_Kit_Parade has reimagined various European national teams using Germany's 2026 World Cup home shirt template.
The graphic applies the distinct pattern to countries including England, France, Italy, the Netherlands, Spain, Portugal, Ireland, Scotland, Wales, and Sweden. While the design adapts seamlessly to neutral and white bases, with the Irish, Dutch, and Welsh concepts receiving particular praise from fans, others like the Spanish edition proved more divisive due to clashing colors.
Official Images: Al Hilal 26-27 Home Kit Leaked
New images of the Al Hilal 2026-27 home kit have been leaked, giving us a better look at the design for the upcoming Saudi Pro League season. The images, originally shared by @a_z055 and @MidanAlAtqam, reveal the official jersey the players will be wearing on the pitch.
Made by Puma, the Al Hilal 2026-27 home jersey features the club's traditional blue base color. The design incorporates a subtle graphic design.
The Puma Al Hilal 2026-27 home shirt is expected to be officially launched in the coming weeks ahead of the new campaign.
1. FC Köln 26-27 Home Kit Spotted for Sale
The first-ever Adidas 1. FC Köln 2026-27 home kit has been spotted for sale ahead of its expected launch on July 1, 2026. Images shared by our partners @insidemueng confirm classic design featuring a V-neck collar and fine tone-on-tone stripes across the front.
The new shirt incorporates embroidered logos, including a notably smaller Rewe sponsor logo, and is finished with subtle black accents. This marks the beginning of the club's new partnership with Adidas starting from the 2026-27 season.
