OFFICIAL: Reebok Enters German Football With Hansa Rostock Kit Deal

Mar 27, 2026

by Chris

1.5K views

New Partnership: F.C. Hansa Rostock has announced that Reebok will be their new official kit supplier starting in the 2026-2027 season, replacing Mizuno.
Reebok's Entry into German Football: This partnership marks Reebok's first venture as a kit supplier for a German football club, signaling a significant move for the brand's team sports division.
Custom Kit Designs: Hansa Rostock CEO Ronald Maul has assured fans that the Reebok kits will be custom-made, avoiding mainstream templates and ensuring a unique Hansa signature.

Yesterday, F.C. Hansa Rostock announced they would be parting ways with Mizuno at the end of the 2025-2026 season. Today, the German club has officially revealed a massive surprise regarding their replacement: Reebok.

Hansa Rostock x Reebok: 2026-27 Onwards

Starting in the 2026-2027 season, the iconic global sportswear brand will take over as Hansa's official kit supplier. In a major move for the brand's team sports division, this marks Reebok's first-ever partnership as a kit supplier with a football club in Germany.

For fans worried about losing the highly customized designs they enjoyed under Mizuno, the club had incredibly reassuring news. Hansa Rostock CEO Ronald Maul confirmed that the new kits will feature absolutely "no mainstream" templates and "no uniform look." Reebok will produce completely bespoke, custom jerseys with a distinct Hansa signature.

Check out classic Hansa Rostock kits on Football Kit Archive

Are you shocked to see Reebok entering the German football market? What do you expect from their bespoke Hansa Rostock 26-27 kits? Let us know in the comments below!