MLS Kit Nameset Pricing Seems Unjustifiably High

Feb 23, 2026

by Chris

2.1K views

MLS Nameset Pricing: The cost to add a player's name and number to an MLS jersey is an extra $30-35, which is considered high by many fans.
Retailer Pricing: Both the MLS official store and Adidas charge the additional fee to customize jerseys with a player's name and number.
Fan Concerns: The high markup compared to production costs leads fans to believe MLS and Adidas are prioritizing revenue over providing affordable customization options.

Major League Soccer's pricing structure for player namesets has drawn criticism for what many fans consider an unjustifiably expensive markup.

MLS Names & Number Cost 35 USD Extra

Both the MLS official store and Adidas charge between $30-35 extra to add a player's name and number to jerseys. On the MLS website, replica jerseys jump from $99.99 to $129.99 with a nameset, while authentic versions increase from $159.99 to $194.99, representing a $35 premium for customization. Adidas' own website offers slightly better value on authentic jerseys at $150 blank and $180 customized (with no patches at all, and only a handful of customizations of the best players available), while having the same $30 upcharge on replica shirts.

The $30+ markup across both retailers significantly exceeds the actual production cost of heat-pressed or stitched vinyl nameset application, leading supporters to question whether MLS and Adidas are using customization as a revenue maximization strategy rather than offering fans reasonable access to personalized jerseys.

Liverpool fans purchasing through Adidas UK pay £18 ($24) extra for name and number customization, which is still expensive but is around 30% cheaper than MLS customization.