Exclusive: Erreà Sheffield United Kit (Partly) Created by AI, AI Launch Images With Minor Errors

Erreà's Sheffield United Lunar New Year jersey was well received in the kit community. However, we have found out that AI was heavily used in the process.

The launch images look nice, but AI played a big role here

Erreà Heavily Uses AI for Sheffield United Year of the Horse Kit

When seeing the launch image of the Sheffield United Year of the Horse jersey from afar, we immediately thought that something was wrong here - the faces just looked too smooth and glossy, something typical for AI models. A closer look showcased that the collar detail in the launch image was wrong, also typical for AI that messes up with details - the AI detection tool Sightengine confirmed that the promotional imagery was likely generated using artificial intelligence. But that's not all.

The kit design pattern was apparently also created with AI, with a confidence score of 88% (they used Midjourney likely).

The incorrectly rendered collar in the launch photos differs from the actual product's red, gold, and cream trim

This marks a significant moment in football kit design, as it is the first time that a brand used AI that heavily without disclosing it.