Hummel to Replace Adidas as Girondins Bordeaux Kit Maker
- Kit Maker Change: Girondins de Bordeaux is expected to switch from Adidas to Hummel as their kit manufacturer when Adidas' contract expires in June.
- Hummel Chosen: The club seemingly selected Hummel over Adidas to be their next kit supplier.
- Challenging Times: The potential partnership shift comes as Bordeaux fights for promotion from France's fourth tier after financial difficulties.
French club Girondins de Bordeaux appears set to end its partnership with Adidas, with Danish sportswear brand Hummel reportedly lined up as the club's next kit manufacturer, according to radio station Forever.
Six-Time French Champions Set To Switch From Adidas After Current Deal Expires In June
"Two brands were in competition, Adidas and Hummel. It seems Hummel has been chosen by the club," reported the local radio outlet. With Adidas' current contract expiring in June, Bordeaux needed to make a decision on its future kit supplier.
Recent Girondins Bordeaux Kits by Adidas
Hummel International, founded in Hamburg, Germany, in 1923 and headquartered in Aarhus, Denmark, since 1984, is recognized by its distinctive bumblebee logo and its chevrons.
This potential partnership shift comes at a challenging time for Bordeaux, as the six-time French champions continue its campaign to return to professional status after its financial difficulties and relegation. Currently competing in France's fourth tier (National 2), the club is battling for promotion.
Hummel has never made Girondins Bordeaux's kits yet.
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