Union Berlin Announces New Main Kit Sponsor for Rest of Season
- New Sponsor: HomeToGo is Union Berlin's new main shirt sponsor for the rest of the 2024-25 season, replacing Paramount+.
- Transitioning Role: After the initial sponsorship period, HomeToGo will become a top sponsor and the club's official travel partner.
- Local Connection: HomeToGo is a Berlin-based company, highlighting the partnership's local roots and connection to the club's stadium renovation.
- FC Union Berlin has secured a new main sponsor, with Berlin-based travel company HomeToGo taking over as shirt sponsor for the remainder of the 2024-25 Bundesliga season. The company will then transition to a top sponsor role and official travel partner.
Union Berlin Announce HomeToGo as New Main Sponsor for Rest of 2024-25 Season
Union Berlin did not have a main shirt sponsor since the deal with Paramount+ ended at the end of the 2023-24 season. The club played with a Berlin text on its kits, as well as a special logo to advertise the club's stadium stock program. HomeToGo is the third different logo appearing on Union's kits this season.
The deal sees Union partner with a local Berlin success story - HomeToGo's headquarters are located in the city's Prenzlauer Berg district, just a few kilometers from Union's iconic Stadion An der Alten Försterei.
This sponsorship announcement comes at a significant time for Union, as the club prepares for the planned renovation of its historic stadium. HomeToGo's Co-Founder Dr Patrick Andrae specifically highlighted the timing, noting they're "celebrating this iconic stadium before its remodeling."
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