Only Big Brands Remain in 24-25 Champions League

Mar 13, 2025

by Chris

Post Tweet

Brand Representation in Quarter-Finals: Adidas has the most teams (4), followed by Nike (3) and Puma (1).
Initial Brand Distribution: Puma lost representation, decreasing from 8 teams to 2, while Castore's representation only decreased by one, dropping from 4 to 3.
Round of 16 Kit Brand Split: Nike and Adidas each supplied kits for 5 teams in the Round of 16.

Update: Adidas supplies 4 of the 8 teams in the 24-25 UEFA Champions League quarter-finals. Nike has 3 teams, while Puma has 1. No small brand is present any more, showcasing how concentrated the shirt manufacturing market is when it comes to the top teams.

The UEFA Champions League Round of 16 draw for the Road to Munich reveals an even split between powerhouses Nike and Adidas.

Champions League 24-25 Knockout Stage Kit Battle

This distribution in the Champions League 24-25 knockout stage kit battle reflects both the traditional powers and new challengers in football's kit manufacturing landscape. While Nike and adidas maintain their dominance with ten teams between them (both 5), the presence of Castore and New Balance demonstrates that not only the biggest brands supply teams in the Champions League.

The Round of 16 features only one brand clash, with Liverpool facing Paris Saint-Germain in a battle of swoosh-branded clubs.

Nike (5 teams)

Atlético Madrid
Paris Saint-Germain
Liverpool
Barcelona
Inter Milan

Adidas (5 teams)

Real Madrid
Bayern Munich
Benfica
Arsenal
Aston Villa

Castore (3 teams)

Bayer Leverkusen
Feyenoord
Club Brugge

Puma (2 teams)

PSV Eindhoven
Borussia Dortmund

New Balance (1 team)

Lille

2024–25 UEFA Champions League Kit Battle - How It Started

When we look at the distribution at the beginning, it becomes clear that Puma is the big loser and Castore the big winner - Puma started with 8 teams but now only has 2, whereas Castore started with 4 and still has 3.