Kimmich to Sign New Nike Deal?
- Kimmich's Footwear Choices: Joshua Kimmich has been alternating between wearing new Nike Mercurial cleats in Champions League matches and blacked-out older versions in Bundesliga games, alongside wearing non-Nike lifestyle shoes.
- New Marketing Advisor: Kimmich recently appointed Thomas Beheshti as his marketing advisor, which may have implications regarding a potential deal.
- Nike-Germany Partnership: The German national team, of which Kimmich is captain, will be outfitted by Nike in 2027, potentially adding another layer to a renewed Kimmich-Nike partnership.
In an interesting development, Joshua Kimmich's footwear choices have been raising eyebrows in the past few days. Here's what we know.
Kimmich Wears Latest Nike Mercurial Soccer Cleats
Kimmich was spotted wearing the latest Nike Mercurial colorway during both Champions League matches against Celtic. However, he wore blacked-out old Mercurials (badly blacked-out, as the black is almost completely off meanwhile) in the Bundesliga match between the two UCL fixtures, continuing a pattern that has been ongoing for several months.
Notably, before matches, Kimmich has been wearing lifestyle shoes from Autry rather than Nike sneakers. This is particularly telling, as Nike athletes typically embrace the brand's lifestyle products consistently. Adding another layer to the situation, Kimmich has recently appointed Thomas Beheshti, former DFB team manager, as his new marketing advisor, effective January 1.
Kimmich is also the captain of the German national team, which will be taken over by Nike in 2027. Signing Kimmich again could add yet another layer to the Nike-Germany partnership.
The mixed signals - wearing new Nike boots in UCL but sticking to blacked-out versions in Bundesliga, combined with non-Nike lifestyle choices - suggest the situation remains fluid. Usually, when players secure new Nike deals, they fully embrace the brand both on and off the pitch.
We'll keep tracking Kimmich's footwear choices in the coming weeks. There might be some significant developments soon.
Do you think Kimmich will sign a new deal with Nike? Let us know in the comments below.
