Exclusive - No More Le Coq Sportif: ESTAC Troyes to Sign Puma Kit Deal
- Kit Change: ESTAC Troyes will switch from Le Coq Sportif to Puma as their technical sponsor starting in the 2025-26 season.
- City Group Alignment: The move to Puma aligns ESTAC Troyes with other clubs in the City Football Group that are sponsored by Puma.
- Le Coq Sportif Bankruptcy: The partnership change is happening as Le Coq Sportif faces bankruptcy.
ESTAC Troyes will switch to Puma as its technical sponsor beginning with the 2025-26 season, Footy Headlines can exclusively reveal. The French club will end its partnership with Le Coq Sportif, who recently filed for bankruptcy.
ESTAC Troyes Joins Puma's City Group Portfolio
The switch to Puma aligns Troyes with several other City Football Group clubs that wear Puma kits. City Football Group, which owns ESTAC Troyes, has an established relationship with the German sportswear manufacturer across their global portfolio of clubs. Puma makes the kits for City Football Group teams such as Manchester City, Girona, and Melbourne City.
Le Coq Sportif ESTAC Troyes 24-25 Home & Away Kits
This agreement comes as Le Coq Sportif, a historic French brand, faces financial difficulties. The new Puma partnership will begin after the conclusion of the 2024-25 season.
Footy Headlines does not know the financial terms and exact duration of the Puma ESTAC Troyes jersey deal.
