New Balance Back in the Kit Game - Sign Leverkusen and Atalanta
- New Balance's Return: New Balance is re-entering the football kit market by securing deals with Bayer Leverkusen and Atalanta for the 2025-2026 season.
- Leverkusen Deal Details: Bayer Leverkusen's New Balance deal is expected to last 5-6 years and earn the club €6-7 million per season.
- Atalanta Switch: Atalanta will switch from Joma to New Balance as their kit supplier starting in the 2025-2026 season.
New Balance seems determined to get back into the football kit game as they will become the shirt maker for two new big teams in the 25-26 season, Bayer Leverkusen and Atalanta.
New Balance Back in the Kit Game
For the 25-26 season, New Balance will sign new kit deals with two big teams, Bayer Leverkusen and Atalanta, marking a partial return to the football shirt market.
New Balance will, therefore, have five major teams for the 25-26 season, including two newcomers, Bayer Leverkusen and Atalanta, and 3 current teams: Porto, Lille, and Sao Paulo.
New Balance to Become Leverkusen Kit Maker
According to Kicker, the new Bayer Leverkusen New Balance kit deal will run for five or six years and is expected to earn Bayer between €6M and €7M per season, double the current deal with Castore (€2M-3M per season).
Atalanta to Sign New Balance Kit Deal
Atalanta's current kit contract with Joma runs until the end of the 24-25 season. Atalanta B.C. has decided to choose New Balance as their kit supplier for the next phase, starting with the 25-26 season.
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