Should Other Clubs Return to Previous Versions of Their Logos?
Nov 19, 2024, by Chris
- Fan Discontent with Minimalist Logos: Many football fans dislike minimalist logo redesigns due to a perceived disconnect from tradition and emotional attachment to the original crests.
- Teams Reverting to Traditional Crests: Ajax Amsterdam and Atlético Madrid have returned to their older, more traditional logos after fan dissatisfaction with minimalist versions.
- Negative Impact of Minimalist Rebrands: Research suggests minimalist logos may hurt brand recognition and emotional connection, and the trend of recoloring logos has also drawn the ire of many fans.
Minimalism has swept through logo design across industries, including football, where many clubs have overhauled their crests to fit a sleeker, digital-first aesthetic. Many football fans did not like the fact that their teams were disconnected from tradition - now, it seems, the era of minimalist designs is over. Big thanks to graphic artist @EmilioSansolini for some of the images and the heads-up for this article.
Bayern Munich's logo throughout the years
Football crests are not just logos like those of an ordinary company. Fans often develop a strong emotional attachment to these motifs, which become part of the club structure. Changing the club crest is, therefore, one of the most important decisions for a football team as a whole, probably just exceeded by the team's colors and name.
Minimalist New Logos - A Trend in Reverse?'
Image via @EmilioSansolini.
Ajax Amsterdam and Atlético Madrid have reverted to their traditional crests following years of fan dissatisfaction with modernized versions. It was well-accepted by many, especially by their fans.
- Ajax: After 34 years with a minimalist design, the club reintroduced its classic crest to mark its 125th anniversary. According to Managing Director Menno Geelen, this decision was driven by long-standing fan demand
- Atlético Madrid: The club held a fan vote, and the overwhelming majority supported returning to the previous emblem.
Other Clubs to Follow Suit?
🙏 Juventus, take the chance and return to the old crest, as done by Ajax today pic.twitter.com/M9WLvwHucM
— Footy Headlines (@Footy_Headlines) November 17, 2024
There are several teams whose fans want their teams to bring back old logos. The most popular one is surely Juventus, who switched to a minimalist J in 2017. Fans of many other teams like Bayern, Inter, and Liverpool (who made its Liverbird the main logo for kits and digital) want old logos back, but the desire for the old logo is not bigger for any team than Juventus.
It is easy to understand why fans want the old logos back, especially in the case of Juventus - the J crest has nothing in common with the club's old crests.
Research Suggests That Minimalist Logos "Destroy" Brands
Companies like Intel became much less recognizable after their rebrands.
Indeed, new research highlights a potential downside of "debranding." By stripping logos of their unique, recognizable elements, brands risk losing the emotional connection and distinctiveness that set them apart. This trend, while practical, might inadvertently turn memorable brands into indistinguishable "blands," raising questions about the cost of simplicity in design.
For example, the famous brand Burberry brought back the knight from its previous logo design in 2023, leaving minimalism behind for identity. It is similar to the move made by Ajax 18 months later.
The Hatred of Recolored Logos
Another trend that has become more and more unpopular with die-hard supporters is the recoloring of the club's badge. Monochrome badges are the most hated element of kits for many fans currently. The desire to stop the recoloring ultimately resulted in new kit rules for Benfica that prevent badge recoloring, which other fans might inspire to implement similar rules.
Footy Headlines has no information on whether other popular teams plan to bring back their old logos. However, it seems probable that Ajax won't be the last.
Should other clubs return to their previous version of their badges? 🤔 pic.twitter.com/0k7vpXiWJ8
— Emilio Sansolini (@EmilioSansolini) November 17, 2024
Should other teams follow suit and return to old logos? Let us know in the comments below.
FC Versailles 26-27 Home, Away & Third Kits Released
French Championnat National club FC Versailles and Italian brand Kappa have officially unveiled their complete kit collection for the 26-27 season. Titled "Versailles, en trois actes" ("Versailles, in Three Acts") and created in collaboration with designer Sony Ketif, the collection draws direct inspiration from the heritage, architecture, and fine arts connected to the Palace of Versailles.
The 26-27 home shirt arrives in the club's traditional navy blue, accented by metallic gold branding and an elegant ribbed polo collar. Its fabric features an embossed tone-on-tone scroll pattern reflecting the gilded ironwork of the Château's gates. Meanwhile, the away jersey, dubbed "Le Lys", opts for an off-white base with a geometric diamond pattern referencing the royal courtyard's stone paving, completed by centrally stacked gold insignia and the club's signature Sun King crest.
Completing the collection, the third shirt takes a distinct artistic direction named "Le Pictural". Cloaked in deep burgundy and royal purple, the shirt features an all-over sublimation of Antoine Coypel's renowned Baroque fresco from the ceiling of the Royal Chapel. The entire FC Versailles 26-27 kit range is available immediately through the club's online store and Kappa retail channels.
No More Score: In-House Saint Vincent and the Grenadines 2026 Kits Released
The Saint Vincent and the Grenadines Football Federation (SVGFF) has officially unveiled the new 2026 kit collection for the national team, nicknamed Vincy Heat. Marking a departure from previous technical sponsor Score, who had supplied the Caribbean side since 2021, the federation has opted to design and produce the new jerseys entirely in-house under the campaign moniker "Ours."
The launch showcases three distinct colorways directly inspired by the country's national flag: vibrant yellow, royal blue, and emerald green. All three kits share a unified template featuring a sharp V-neck collar, subtle contrast piping along the shoulders, and matching ribbed cuffs. Across the front and sleeves, each jersey incorporates a dynamic diagonal brushstroke graphic filled with repeating micro-motifs representing the three diamonds from the flag.
Contrasting details complete the look across the range, with royal blue trim and numbering adorning the primary yellow shirt, while bright yellow accents finish off the blue and green editions. Underpinned by slogans such as "Our Nation. Our Culture. Our Team" and "Wherever we go, we carry home," the new collection puts a strong emphasis on national identity as the team moves forward with its own branded apparel.
V-Varen Nagasaki 26-27 Peace Kit Released
Japanese club V-Varen Nagasaki and technical partner Fanatics have officially unveiled their special Peace Prayer Uniform for the 26-27 season. The commemorative strip continues the club's annual initiative of releasing dedicated peace jerseys, sharing messages of peace from Nagasaki to the wider football world.
The 26-27 special edition is themed "Pray in Layers" and serves as a retrospective collage of symbols from the club's previous peace shirts. The vibrant design incorporates subtle motifs of the Nagasaki Peace Statue, the surrounding sea and sky, Unzen azaleas, olive leaves, origami paper cranes, doves, and feathers. The outfield jersey showcases these overlapping elements in a soft pastel watercolor palette over an off-white base, while the goalkeeper variant features the identical artwork treated in a tonal slate blue-grey aesthetic.
V-Varen Nagasaki will wear the new strip on October 21, 2026, in their Peace Match fixture against Sanfrecce Hiroshima. Offered in authentic player-issue specifications, the limited-edition jerseys are being made available through a brief pre-order window running until September 24 via the club's official store.
FC Versailles 26-27 Home, Away & Third Kits Released
French Ligue 3 side FC Versailles and Italian sportswear brand Kappa have officially unveiled their complete kit collection for the 26-27 campaign. Titled "Versailles, en trois actes" ("Versailles, in Three Acts"), the trio takes direct inspiration from the architectural beauty, courtly heritage, and classical artwork found throughout the Palace of Versailles.
The 26-27 home shirt arrives in deep navy blue, enriched with a tone-on-tone ornate scroll pattern echoing the famous ironwork of the Château's gates, paired with an elegant polo collar and metallic gold detailing. For the away jersey, Kappa opts for a clean off-white canvas with central-stacked gold branding that prominently features the Sun King emblem, accented by subtle navy and gold ribbing on the collar and cuffs.
Completing the set, the third kit adopts a rich burgundy base that showcases subtle graphics derived from painter Antoine Coypel's celebrated Baroque fresco decorating the ceiling of the Royal Chapel. All three FC Versailles 26-27 kits are available immediately via the club's online shop and select Kappa retailers.
Real Madrid 26-27 125th Anniversary Kit Concept
Based on the previous leaked pictures, our partner @whatthekit_x have provided a concept of how the Real Madrid 2026-27 125th anniversary kit could look on the club's stars. Made by adidas, the special shirt features a clean white design with a subtle heritage-inspired pattern.
The standout detail is the 1902 original Real Madrid crest, which replaces the current badge in navy blue. A special sleeve emblem featuring a European Cup, '125' and 'Aniversario 1902-2027' completes the anniversary theme, while the adidas, Emirates and HP logos are kept tonal.
What do you think of the Real Madrid 2026-27 125th anniversary kit? Let us know your thoughts in the comments below.
Eintracht Frankfurt Frauen 26-27 European Kit Released
Eintracht Frankfurt Frauen and Adidas have officially unveiled an exclusive new "Europatrikot" for the 26-27 season. Designed specifically for the team's campaign in the UEFA Women’s Europa Cup, the kit symbolizes the international journeys and unity of the Adlerträgerinnen.
The Adidas Eintracht Frankfurt Frauen 26-27 European jersey is based on a black canvas covered with an intricate, dynamic gray path pattern running across the torso and lower back. A clean white Adidas logo and the Indeed sponsor contrast against the dark background, while subtle gray three stripes run along the shoulders. Above the club crest sit two golden stars celebrating their league championship history, joined by Generali on the sleeve and LOTTO Hessen on the back.
Matching black shorts and socks complete the uniform. The Eintracht Frankfurt Frauen 26-27 European kit is available now through the club's official webshop and selected retail outlets for €100.
Nike Mercurial 26-27 'United' Pack 4 Boots Leaked - 3 New Pictures
rfboots has leaked new images of the new Nike Mercurial Superfly 11 boots, part of the United 004 collection, which will be released soon.
The boots feature a fresh light blue primary color with vibrant orange details, including a silver Swoosh with orange outlining and an orange Nike United logo on the heel.
