Nike to End Hertha Berlin Deal, Castore to Take Over
Nike is set to end its 25-year partnership with the Berlin-based club Hertha BSC. BILD and other German newspapers report this.
Castore to Make Hertha BSC Kits From 2025-26 Season
Nike's decision, reportedly made three months ago, will leave Hertha without the annual €2-3 million it has been receiving from Nike after extending the contract for 12 years in 2013.
Castore, the British sportswear brand, will take over as Hertha's kit supplier starting next season. While the initial deal is worth just €1 million per season, it could become more lucrative if Hertha manages to secure promotion back to the Bundesliga.
Nike's decision not to extend Hertha's deal fits with the brand's plan to save money by having fewer football sponsorships. Still, the Nike Germany deal starkly contrasts the brand's money-saving approach but has been a huge marketing stunt.
For us, it is quite strange that teams are still signing with Castore, which has been having severe problems. Leverkusen, the current German champion, decided to end its deal with Castore one year early due to problems. Just a few weeks later, Hertha BSC signed with them.
Image via Football Kit Archive
What do you think of Castore becoming Hertha's new kit maker? Let us know in the comments below.
