Chelsea Announces & Debuts Fever Sleeve Sponsor - Worth Between £6 Million and £8 Million

Update: The Chelsea Fever sleeve kit sponsorship deal is worth between £6m and £8m a year, according to sources familiar with the deal. This is reported by sponsorship insider Łukasz Bączek (@Lu_Class_).

Chelsea avoided going into the new season without a single kit sponsor by announcing a new sleeve sponsor at the last minute.

Chelsea Announces Sleeve Sponsor Deal With Live Entertainment Platform Fever

Just 7.30 hours before kick-off against Manchester City, Chelsea announced on Sunday morning a deal with live entertainment platform Fever for the men's first team kit. The Fever logo will be featured with the website URL underneath for increased visibility and conversion rates.

The deal was announced so shortly that the reveal image on the website had to be photoshopped quickly.

Fever is a global leader in entertainment discovery. It offers people an overview of live events in their area and the ability to book directly through it. Fever receives a commission when someone books through their platform, which is how they make their money.

The Fever logo will also be displayed on the Chelsea Women and Academy players' sleeves throughout their upcoming seasons.

The financial or other details of the Chelsea Fever deal have not yet been leaked or revealed. The full details of the Chelsea Fever deal will be revealed at a press event in September at Stamford Bridge according to the club.

The Chelsea 24-25 kits are not available to buy with the Fever logo on the sleeves yet.

Do you like the Fever logo on Chelsea's sleeve? Let us know in the comments below.