2024-2027 UEFA Equipment Regulations Released: Minimal Changes Introduced
Aug 30, 2024, by Chris
- Regulation Duration: The 2024 UEFA Equipment Regulations will be in effect from 2024 to 2027.
- Collar Design Change: The minimum distance between the shirt collar and manufacturer identification has been reduced from 5cm to 3cm, allowing more design flexibility.
- Sponsor Rule Update: Clubs can select any premium sponsor as a sleeve sponsor and foreign teams can now use a legal loophole similar to one used in Italy, potentially using a sponsor's sub-product on kits.
UEFA has officially released the 2024 UEFA Equipment Regulations, which should remain in effect until 2027.
The previous UEFA Equipment Regulations were released in 2021 and were in place until the end of the 2023-2024 season, which is a period of three years. The new regulations are expected to also remain in effect for the next three years, subject to any major changes.
2024 UEFA Equipment Regulations
The new 2024 UEFA Equipment Regulations are almost identical to the 2021 regulations, with only two minor changes outlined by UEFA. See them below:
Collar Zone Design Adjustment (Paragraph 4.01):
The minimum distance between the shirt collar and manufacturer identification has been reduced from 5cm to 3cm. This change allows for more flexibility in shirt design, reducing the potential crowding of elements on the front of the shirt. This could become interesting for brands like Kappa, which places its logo very high.
Slightly Updated Sponsor Rules (Paragraphs 28.01, 28.03, 28.04):
First, the conditions for using a sleeve sponsor have been revised. Clubs can now choose a sleeve sponsor from a broader range of options - they are free to name any of its premium sponsors its sleeve sponsor.
foreign teams can now make use of Italy's fake betting sponsor rule
Second, the recent change in the law in Italy has been implemented in the Sponsor Rules. Although it is not directly stated as such.
Italy has forbidden betting sponsors but allows teams and betting operators to bypass the rule quite easily. Betting brands can start a news site, like done by Inter's main sponsor Betsson - Betsson.Sport. It's a pretty useless ban, then. Now, foreign teams with a forbidden betting sponsor can also profit from it in Italy. They could also wear a betting news site of its sponsor on their kits.
The rule could not only be important for matches in Italy. The rule allows teams to use any legally permissible sub-product of the sponsor if the main sponsor is banned - such as a non-alcoholic brand if alcohol sponsors are banned.
UEFA 2024-2027 Equipment Regulations - General Overview
Overall, the 2024 Equipment Regulations are the same as before regarding all important things regarding kits and boots. This applies to allowed design elements and the size of manufacturer logos (👀 Adidas' big logo, for example).
What do you think of these small changes to UEFA's kit regulations? Would you have liked to see more significant changes to give teams and brands more freedom to design their kits? Let us know in the comments, and check out the full UEFA Equipment Regulations on the UEFA website.
FC Barcelona 26-27 Sant Jordi Fourth Kit Leaked in Real Life
New real-life images of FC Barcelona's upcoming 26-27 special fourth kit have been shared by michaelemilio_, providing the best look yet at the physical jersey. Dedicated to Sant Jordi (Saint George), the patron saint of Catalonia, the shirt breaks away from the club's traditional yellow Senyera designs in favor of an elegant flat opal and light beige base, dominated by a large maroon St. George's cross across the torso.
Inside the collar sits a printed maroon rose emblem, the historic symbol of the Diada de Sant Jordi, accompanied by a small Catalan flag detail at the back of the neck. The leaked shirt is printed with young midfielder Xavi Espart's name and squad number 36 in navy with red outlines.
The complete uniform will be paired with dark navy shorts and socks. As standard for FC Barcelona's cup competitions and European fixtures, the jersey will feature the club's custom cup lettering rather than the standardized La Liga font.
The Nike FC Barcelona 26-27 Sant Jordi fourth kit capsule is scheduled to officially launch in January 2027.
Adidas Messi Special-Edition Argentina Kit Leaked - 2 New Images
We have new images of the special-edition Adidas Lionel Messi Argentina kit, showing the design produced with authentic Climacool+ specifications. However, the jersey in the pictures is a counterfeit. Fakers have moved quickly to manufacture physical shirts that replicate Adidas' latest top-tier player-issue template based on earlier replica/fan leaks of the signature design. Following Messi's international retirement after the 2026 World Cup, it remains to be seen what Adidas will ultimately do with the official rollout of the special-edition Messi kit and accompanying collection, and if it will be available as authentic and worn in a match.
Barcelona Stars Wear Adidas Fall 2026 Boots Pack
Several Barcelona stars, including Yamal, Gordon, Olmo and Koundé, have been spotted wearing the Adidas Main Pack 4 ahead of its official launch later this September.
Girondins Bordeaux 26-27 Home Kit Released
FC Girondins de Bordeaux and Hummel have officially unveiled the club's new home kit for the 26-27 campaign. Continuing the partnership that began last season, the Danish sportswear brand delivers a clean, heritage-focused look designed around the club's traditional identity.
The Bordeaux 26-27 home shirt is predominantly dark navy, centered around the iconic white scapular across the upper chest. A retro-styled white polo collar with a crossover V-neck and contrasting white sleeve cuffs complement the classic aesthetic. Adding depth to the navy base is a subtle tone-on-tone geometric pattern featuring a diamond grid interwoven with the three interlaced crescents from the city of Bordeaux's coat of arms.
Hummel completes the jersey with its signature white chevrons running along the shoulders, alongside the Hummel wordmark and the club's crest displayed on the chest. Navy shorts and socks complete the full 26-27 home kit.
Chelsea 26-27 Third Kit Spotted for Sale
Chelsea's new 26-27 third kit has been spotted on retail shelves and has now begun appearing across select Nike online stores, providing a full look at the retro-infused design ahead of its formal club launch. Following initial leaks over the past week, the shirt has already surfaced in both player-issue and replica versions in multiple locations. Big thanks to @batsflip.
In-store displays show the kit equipped with the USDC by Circle front-of-shirt sponsor and the gold FIFA Club World Champions crest positioned centrally between the Nike swoosh and the club badge. Clean, sponsorless editions have also appeared on official retail channels, complemented by matching white shorts and socks.
Stade de Reims 26-27 Third Kit Released - Celebrating 100 Years of Circuit de Gueux
Puma and Stade de Reims have officially unveiled the club's new third shirt for the 26-27 campaign. The design serves as a tribute to the historic Circuit de Gueux racing track located just outside the city, marking the 100th anniversary of its opening in 1926.
The Puma Stade de Reims 26-27 third jersey is predominantly black, accented by curved light grey brush-stroke graphics across the body that resemble skid marks on asphalt. A contrasting grey V-neck collar, matching cuffs, and grey side panels complete the frame, while the club crest, manufacturer branding, and sponsor prints appear in clean monochrome white.
A standout finishing touch can be found at the lower hem in the form of a special commemorative jock tag. The badge features the Circuit de Gueux layout, the French tricolor, a checkered flag motif, and the inscription "100 ANS 1926-2026". The new third kit is available through the club's official webshop.
Sunderland Announce Shuffle as Official Sleeve Partner
Sunderland AFC have announced a new multi-year agreement with Shuffle, naming the centralized crypto casino and sports betting platform as the club's Official Sleeve Partner. The Shuffle branding will make its on-pitch debut on the first-team kits starting this weekend.
The deal replaces LiveScore Bet, who served as Sunderland's sleeve sponsor during the 25-26 season. While Premier League regulations prohibit front-of-shirt gambling sponsorships starting in the 26-27 campaign, betting and casino brands remain permitted to feature on shirt sleeves.
Shuffle's logo will be displayed on the sleeve of Sunderland's kits throughout the multi-year partnership, providing global visibility for the platform as the Black Cats continue to overhaul their commercial lineup.
BG Pathum United 26-27 AFC Champions League Two Home Kit Released
Thai League club BG Pathum United has officially revealed its dedicated home kit for the 26-27 AFC Champions League Two campaign. Produced by Nike, the jersey adapts the club's domestic home look into a streamlined, competition-compliant design for continental action.
The 26-27 ACL2 home shirt utilizes the same royal blue base and template as the standard domestic kit, accented by dark navy ribbing on the collar and sleeve cuffs alongside white side panel details. To adhere to AFC equipment regulations, the domestic sponsors have been stripped away. In place of the usual LEO front sponsor, the continental version showcases a white Singha Corporation graphic paired with the player's squad number on the front, complemented by a monochrome white club crest and Nike Swoosh.
The Nike BG Pathum United 26-27 AFC Champions League Two home kit is now available through the club's official club store and online shop, priced at 999 THB with optional full flex printing.